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Small Biz Survival

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Small Biz Survival

The small town and rural business resource
  • entrepreneurship | marketing | social media | tourism

    Putting social media icons on your printed materials

    ByBecky McCray February 14, 2012August 27, 2014

    The Minot CVB promises toconnect you to their social mediaaccounts, and they deliver. Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us? In 3 ways to get locals to follow you online, I mentioned putting your online…

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  • entrepreneurship | marketing | rural | social media | tourism

    Bonus way to get more locals to follow you online

    ByBecky McCray February 7, 2012August 27, 2014

    Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us? OK, now that you’re in the room with yourlocals, how do you get them to follow, likeand friend you? Last week, I shared three ways to get locals…

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  • entrepreneurship | marketing | rural | social media | tourism

    3 ways to get locals to follow you online

    ByBecky McCray January 31, 2012August 27, 2014

    Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us? Online friends join local friends for atweetup in Alva.  Here are 3 quick ideas on how to get connected with the locals: 1. Talk about local issues. When…

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  • community | entrepreneurship | social media

    Lessons Learned from Jellyweek

    ByAndrea Cook January 19, 2012May 26, 2022

    By Andrea Cook There are over 14.5 million self-employed independent professionals throughout our country. Working hard to provide jobs, solve problems and succeed day in and day out, without burning out, these individuals are some of our most bravest, boldest and innovative leaders in our country’s workforce. Yet, many independent professionals work from home, isolated…

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  • rural | social media | tourism

    How to work with fans of your destination

    ByBecky McCray January 17, 2012August 27, 2014

    Last week, we talked about where to find the people who can promote your town online. These are people who already love your town, and are already active online. Now that you have a list of your potential online champions, what can you do with them? My friend Scott Townsend isa fan and Online Championof Pop’s…

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  • Best of | entrepreneurship | marketing | Small Biz 100 | social media

    Social Media Tools for Small Town Businesses

    ByBecky McCray January 16, 2012August 27, 2014

    Last week, we talked about the small town style to social media. Our small town style sets us apart online, because we are closer to our customers, we are natural community builders, and we care about our people. If you use that style, it applies no matter what tools you use. This week, we’re talking…

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  • social media | tourism

    Who can promote your town online?

    ByBecky McCray January 10, 2012August 27, 2014

    Being talked about online can bring more visitors and tourists to your town. Just one example: A 2011 UK study found that 52 per cent of Facebook users were influenced by their friend’s holiday photos to book a trip to the same place. If you want to help make more of that happen, you want…

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  • Best of | entrepreneurship | marketing | rural | Small Biz 100 | social media

    Social Media, Small Town Business Style

    ByBecky McCray January 9, 2012August 27, 2014

    Small town businesses need social media, despite a few claims to the contrary. Almost every small town business can benefit from a smart, customer-focused and community-serving approach online. Why? Because local customers are actively using social networks like Facebook. Because visitors to town are using their smart phones and tablets to access the internet from…

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