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Small Biz Survival

The small town and rural business resource
  • marketing | rural | social media

    Two discussion questions for you

    ByJNSwanson December 8, 2011August 27, 2014

    By Jon Swanson “What key personal and business lessons have you learned about social media in 2011?” Social Media Breakfasts are held in manydifferent cities. What if we held one in thecomment box below? Photo by Rick Mahn. That’s how Kevin Mullett started the most recent meeting of the Social Media Breakfast-Fort Wayne. There were…

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  • entrepreneurship | marketing | social media

    Talk less about you, more about them

    ByBecky McCray December 7, 2011September 27, 2016

    When I talked to regular everyday tourism professionals and volunteers and business people at the Nebraska travel conference about social media, several said this was the best piece of advice I gave them: Talk less about you, and more about them.  It’s hardly revolutionary. You’ve probably heard it before. You might even have said it…

    Read More Talk less about you, more about themContinue

  • marketing | social media | tourism

    Extend your Twitter reach with Twylah

    ByBecky McCray September 27, 2011August 27, 2014

    Small town businesses and tourism groups are using Twitter for marketing and building community. One of the problems with that can be the limited reach. Twylah is one tool to reach more people, even those who don’t use or maybe don’t even like Twitter. Normal people view a Twitter page as something of a foreign…

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  • rural | social media

    Small towns talk high tech at 140 Conference

    ByBecky McCray September 1, 2011August 27, 2014

    Speakers from 17 states are converging on Kansas September 20, 2011, for a conversation about how high tech thrives outside Silicon Valley and all the usual big cities. This is not just a Kansas event. It’s not a local 140. It’s an international event that happens to be held in Kansas.  And it’s the only…

    Read More Small towns talk high tech at 140 ConferenceContinue

  • marketing | social media

    Social media marketing notes from Peter Shankman

    ByBecky McCray August 16, 2011August 27, 2014

    Ben A. Smith’s Social:IRL events have brought a series of nationally known speakers to cities like Wichita, Kansas City, and Ben’s current hometown of Lawrence, Kansas. I attended the Social Media Customer Service Bootcamp featuring Peter Shankman in Lawrence. Here are a bunch of notes, not particularly smoothed out. Peter Shankman works the crowd The point…

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  • economic development | entrepreneurship | marketing | rural | social media

    Coopetition at the Angels Camp Farmers Market

    ByBecky McCray August 15, 2011July 10, 2023

    [Small town business is competitive, but we’re also cooperative. That’s why Shelby French’s presentation at the 140 Characters Conference in Central Sierra caught my attention. It’s her job to get local businesses cooperating even though they are nominal competitors. -Becky] Shelby French promotes “coopetition” at the Angels Camp Farmers Market. Being tasked with marketing the…

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  • social media

    Follow Smart People to Google Plus

    ByBecky McCray August 1, 2011August 27, 2014

    My best advice for Twitter users has long been this: Follow smart people. I’m sticking with that advice as I spend more time working with Google +. What makes G+ different for me: Conversation. The setup invites conversation with threaded comments. I’m seeing lots of questions, followed by plenty of back and forth discussion. This…

    Read More Follow Smart People to Google PlusContinue

  • entrepreneurship | rural | social media

    Great Plains and Southeast regions leading in small business social media adoption

    ByBecky McCray July 25, 2011August 27, 2014

    Could it be that the Great Plains is outpacing the West Coast in social media adoption by small and medium sized businesses? Yes, it is possible. Zoomerang, the online survey people, did a survey of more than 500 small and medium business decision makers. The results were released June 15, 2011. “Less-populated areas or cities…

    Read More Great Plains and Southeast regions leading in small business social media adoptionContinue

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