Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us?
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| OK, now that you’re in the room with your locals, how do you get them to follow, like and friend you? |
Last week, I shared three ways to get locals to follow you online. I deleted two comments off that post (because they came in a flood of spam) that suggested the fourth, bonus method to get more locals to follow you:
- Hold local events. This gives you a chance to talk about your online efforts in an offline setting. You can create events of your own, or participate in other local events and activities.
(Disclosure: I took this idea from Jon Swanson, in a post we wrote here in 2008: Promoting your media to the offline world.)
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
