Our friend Heather Thomas of Destin Florida Boat Rentals has been looking for ways to make her website “copy-proof.” See, other boat rental companies can say they offer the same services or the same tours, but of course it isn’t the same. How could she better show off her uncopy-able qualities?
|How can you add things to your destination website
that no competitor can copy?
She started with testimonials, because we all tend to believe the word of mouth of people like us much more than we believe any marketing message.
I suggested a few other things that no one can copy:
- Photos of happy guests in front of her logo or sign
- Tweets from happy customers (favorite them, and then install a Twitter widget featuring your favorites)
- Photos and posts on guests’ Facebook profiles
Videos are one of Heather’s specialties, so I encouraged her to do more!
One cool way to get customers to post photos is with a tool like a Fan Cam. We had one provided for the Small Town 140 Characters Conference, and people had a lot of fun posting photos to Facebook from it.
How could you create content for your destination website that no one could copy?
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020