Educator Kevin Honeycutt of Inman, Kansas, (population 1300) is working with other locals to create a “New Billboard”: a combination QR code, Foursquare tour.
If you can’t see the video, click through to Small Biz Survival.
The basic idea is to draw in visitors from the highway, and use tools like QR codes and Foursquare to let them access video content. Not just any videos, but videos designed to welcome you, like a personal docent, to each place or attraction. If done well, the videos can help visitors feel much more engaged with the sites and locations.
I think it’s a good start for a small town, and very do-able if you have some tech-savvy people to put it together. No matter how small your town (or neighborhood) is, you have visitors right now that are using social media and smart phones. They are visiting friends, driving through, or maybe even deliberately seeking out your town. Get them engaged.
One key will be the amount of energy and interest your video docents are able to convey, even when viewed on a tiny smartphone screen.
While you’re at it, make sure you’re clearly marking your wifi sites in town, so those with wifi-only devices and international travelers can connect easily. Read more in The Importance of Wifi in Tourism.
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022
- Holiday 2022 marketing: Giving Tuesday is November 29 - November 21, 2022
- Holiday 2022 marketing: Cider Monday November 28 - November 17, 2022
- Holiday 2022 marketing: Artists Sunday is November 27 - November 16, 2022
- Holiday 2022 Marketing: Small Business Saturday November 26 - November 15, 2022
- Holiday 2022 marketing: Plaid Friday is November 25 - November 14, 2022