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Small Biz Survival

The small town and rural business resource
  • In a colorful room, a woman is offering instructions to two men seated at a craft table, preparing to pour their own candles.
    economic development | entrepreneurship | ideas | rural | trends

    Hands-on and experience-based businesses boost local economies

    BySmall Biz Survival March 17, 2025April 4, 2026

    Guest post by Jason Duff, founder of Small Nation Ever wanted to pour your own candle? Now you can right here in Downtown Bellefontaine! Triple Moon Designs in Bellefontaine, Ohio, recently added a new and exciting candle bar, offering a unique experience not typically seen in small towns. My team has had the chance to try it out…

    Read More Hands-on and experience-based businesses boost local economiesContinue

  • Screenshot of an instagram post with Christmas week business hours. One comment asks, "How late are you open new year's eve?"
    customer service | entrepreneurship | marketing | rural | Small Biz 100 | social media

    How to let customers know when changing your business hours

    ByBecky McCray March 12, 2025August 6, 2025

    Post extensively on social channels, and pin your hours post to the top of your page Your small business has times when you need to change your hours either for holidays, staff issues or (my favorite) extending into evening hours. How do you retrain your customers so they notice the change? Let’s look at a…

    Read More How to let customers know when changing your business hoursContinue

  • 10 Years of Rural Insights. What small town people see as their biggest challenges and what topics they most want help with. Survey of Rural Challenges, report written by Becky McCray and Deb Brown. Challenges, assets, actions
    announcement | community | economic development | entrepreneurship | resources | rural | success | Survey of Rural Challenges | trends | workforce | youth

    Survey of Rural Challenges 2015 – 2025 results

    ByBecky McCray February 3, 2025February 3, 2025

    Download the PDF report Executive Summary The Survey of Rural Challenges asks rural people to share their ground-level insight into the challenges they face and the assets they can use. This report analyzes over 2200 responses from communities across the US and Canada from 2015 to 2024. The responses show what’s changing and what isn’t…

    Read More Survey of Rural Challenges 2015 – 2025 resultsContinue

  • A few people shopping in an attractive retail store in refurbished downtown building.
    Best of | entrepreneurship | marketing | rural | shop local | Survey of Rural Challenges | trends

    TREND 2025: Retail’s Big Split: what small town retailers can do now

    ByBecky McCray December 11, 2024March 12, 2025

    Remember the Retail Apocalypse around 2017? In a media interview this week, I brought up that it was actually Retail’s Big Split, not an apocalypse, and it’s ongoing. The reporter asked me to explain, so here’s my update for today’s retail landscape.   “Everything gigantic in American life is about to get smaller or die.”…

    Read More TREND 2025: Retail’s Big Split: what small town retailers can do nowContinue

  • A very busy, full planner with many notes, highlights and scribbles.
    entrepreneurship | management | planning | rural | Small Biz 100

    You don’t have 52 weeks this year

    ByRob Hatch December 9, 2024December 9, 2024

    By Rob Hatch Thirty-six weeks. Part of my process for planning my business for the New Year is to do a little reality check on exactly how much time I have to work with. What are you talking about, Rob? You have a year. Technically, that’s true. However, on closer inspection, I only have 36…

    Read More You don’t have 52 weeks this yearContinue

  • A plain brick building in a small downtown has a window decal that says “Caldwell Workspace: create, connect, work your way” Next door is an ornate brick building from the late 1800s.
    community | economic development | entrepreneurship | rural

    Boost your co-working space with social hours

    ByBecky McCray December 5, 2024December 2, 2024

    When I visited Caldwell, Kansas, the manager of the co-working site said they had filled their private offices, but struggled to attract day users. People who work from home like working from home. They don’t want a full time office, so they said they don’t want to use the coworking space. How can the coworking…

    Read More Boost your co-working space with social hoursContinue

  • How one town stopped business owners and staff from parking in front of downtown businesses
    economic development | entrepreneurship | mistakes | rural | shop local

    How one town stopped business owners and staff from parking in front of downtown businesses

    ByBecky McCray October 21, 2024October 18, 2024

    Without making people mad! One common small town parking complaint is business staff taking up customer parking. I can’t tell you how many times I’ve heard this brought up in discussing downtown businesses. Sometimes business owners or business employees park right in front of their business or along the Main Street. They might park out…

    Read More How one town stopped business owners and staff from parking in front of downtown businessesContinue

  • In a downtown, three people are standing on a sidewalk next to a yellow painted board fence. There are two small windows in the board fence that can open outward.
    customer service | entrepreneurship | marketing | rural

    New sidewalk sales idea: Sell through the fence

    ByBecky McCray September 2, 2024September 2, 2024

      In the small town of Duck Lake, Saskatchewan, Marilyn Pope Francis ran a restaurant with a fenced patio for tables and chairs. She set up hot serving dishes and a cold drinks station in the gazebo to serve customers. Here’s the part where we learn that Marilyn is a low-key business genius. Next to…

    Read More New sidewalk sales idea: Sell through the fenceContinue

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TREND 2025: Retail’s Big Split: what small town retailers can do now

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