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Small Biz Survival

The small town and rural business resource
  • The front of a restaurant features a neon style sign that says "Hobo's House of Burgers and Booze."
    entrepreneurship | marketing | rural

    Rural marketing tip: the name is the claim

    BySmall Biz Survival May 22, 2024

    Guest post and photo by Debbie Saviano   NO GUESSWORK Here! You know exactly what you’re getting! Great burgers and a relaxed boozy atmosphere. Small town businesses have a way of getting to the point. The name is the claim. About the author Debbie Saviano helps people learn how to use LinkedIn, online courses and social…

    Read More Rural marketing tip: the name is the claimContinue

  • Three quilts on display in early 2020 at Mississippi Cultural Crossroads Port Gibson Mississippi. Photo by Sheila Scarborough.
    entrepreneurship | failure | rural | Small Biz 100

    Test your business idea with small steps: starting a quilt retreat

    ByBecky McCray May 7, 2024

    Uniontown, Washington, (population 300) has a strong base of arts, artisan and craft entrepreneurship. When I toured Uniontown, a woman spoke up who wants to start a quilt retreat, a place for people to come and quilt together. More than a local quilting bee, she’s imagining a full retreat space. She owns a historic home…

    Read More Test your business idea with small steps: starting a quilt retreatContinue

  • In front of a downtown building, a small rectangle of turf grass provides a pet relief area. A bag dispenser is mounted on a pole nearby.
    entrepreneurship | marketing | rural | trends

    Pet friendly business opportunities

    ByBecky McCray April 29, 2024April 22, 2024

    Any business can offer pet friendly amenities In 2023, SaveYour.Town identified pet friendly communities as a Top Topic. Here’s an example of a business offering a pet friendly amenity. In Palouse, Washington, a local veterinarian has an office in the downtown. Out front, they’ve installed a small patch of artificial turf as a pet relief…

    Read More Pet friendly business opportunitiesContinue

  • Two people are pointing to features on a brick building in a small town downtown
    economic development | entrepreneurship | marketing | mistakes | rural

    Seasonal businesses: post signs year-round

    ByBecky McCray April 22, 2024

    Marketing tip: keep signs up year-round even if you’re a seasonal business. When I toured several small towns in Washington and Idaho with the Inland Northwest Partners, I noticed many part-time and seasonal businesses did not have signs up during their off season. In the town of Deary, Idaho, (population 500) there is a wine…

    Read More Seasonal businesses: post signs year-roundContinue

  • Cover of the book "Supercommunicators" by Charles Duhigg. "How to Unlock the Secret Langauge of Connection"
    community | entrepreneurship | rural

    Book review: Supercommunicators by Charles Duhigg

    ByBecky McCray December 13, 2023

    Get better at connecting with people. Charles Duhigg’s new book Supercommunicators: How to Unlock the Secret Language of Connection offers practical ways to hold deeper, more meaningful, less conflict-driven conversations. Given the divisiveness in small towns and rural communities today, these are essential community-building skills. It’s also relevant for rural small business owners who face a…

    Read More Book review: Supercommunicators by Charles DuhiggContinue

  • It's the Most Wonderful Time to Shop Indie Local
    entrepreneurship | marketing | rural | shop local

    Shop Local tools: Easy Editorial, Letter to the Editor template to copy

    ByBecky McCray November 27, 2023

    Promote local shopping with a letter to the editor or editorial Step by step instructions Ready to promote local shopping to more of your community? Try an editorial or a letter to the editor. You can submit this to your local newspaper, share it in any organization newsletters, and post it on social media! Step…

    Read More Shop Local tools: Easy Editorial, Letter to the Editor template to copyContinue

  • A cat wearing a plaid bandana shown over a background of Shop Indie Local graphics
    entrepreneurship | marketing | rural | shop local

    Shop Indie Local Week and Holiday Season, it’s way more than Shop Small Saturday

    BySmall Biz Survival November 20, 2023

    Guest post by Jen Risley, AMIBA Thank you for your commitment to building the local economy movement! Wishing you an inspiring Shop Indie Local Week with the entire community. My cat Shamu (above) can’t wait for Plaid Friday! One practical step: #ShopIndieLocal It doesn’t have to be overwhelming. Any local business or group can start by sharing social…

    Read More Shop Indie Local Week and Holiday Season, it’s way more than Shop Small SaturdayContinue

  • A group of people seated at outdoor tables in front of a tapas restaurant in Portugal. They turn and smile for the camera.
    entrepreneurship | global | rural

    GEW: Rural Entrepreneurship in small villages in Portugal – panel video

    ByDeb Brown November 19, 2023

    Part of our Global Entrepreneurship Week celebration Nov 13-19, 2023. Speaking about small businesses, entrepreneurship and sharing rural stories Story and photos by Deb Brown I was invited to speak in Portugal by my friend and business associate Frederico Lucas. My first night in Lisbon I spoke at this event hosted at the coworking space NOW…

    Read More GEW: Rural Entrepreneurship in small villages in Portugal – panel videoContinue

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