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Trade show booth design trend: hand drawn visuals

By Becky McCray

At the recent National Rural Electric Cooperative Association PowerXchange Expo, I noticed one booth that really stood out. In fact, it was so good, people stopped to take pictures of the booth displays. (When was the last time someone took a picture of your booth display?) What made this booth stand out? Hand drawn visuals. […]

March 21, 2022 Filed Under: entrepreneurship, marketing, rural Tagged With: booth marketing, expos, small business marketing, trade shows

New business sign design? Don’t use cursive script

By Becky McCray

A grocery store building entrance with a sign that says "Alva's Market"

Fewer and fewer kids learn to read and write in cursive, so it’s time to stop ordering business signs with cursive or script lettering. You might have seen the memes and jokes. Someday all us old people will use cursive as secret code. But you might not have thought about how this applies to your […]

February 14, 2022 Filed Under: entrepreneurship, marketing, rural, trends Tagged With: outdoor advertising, signage, small business

Top 5 Rural and small town trends 2022

By Becky McCray

Who knows what trends will affect small and rural communities in 2022 and beyond? Not many trends pieces cover rural places. These trends are specifically about rural and small towns. I’ve been following rural trends and writing about them since 2009. My trends reports have been commissioned or quoted by Main Street America, Emergent Research, the […]

January 3, 2022 Filed Under: community, economic development, entrepreneurship, POV, rural, trends Tagged With: Becky McCray, Climate, community development, future, nature, neighboring, news, remote work, rural, rural migration, rural sourcing, rural trends, small towns, trends, zoom towns

How to start a real small small business

By Becky McCray

Small Steps with kettle corn

  Your fellow reader Ava asked a great question: If I am already working, in school, and wanting to start up just a real small small business, then how would that work differently from someone who is coming from a completely different stand point, like not working or in school and is just generally starting […]

December 17, 2021 Filed Under: entrepreneurship, planning, rural, youth Tagged With: building a business, business ideas, entrepreneur, entrepreneurship, part time businesses, rural, side gigs, side hustle, side hustles, small business

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