Get better at connecting with people.
Charles Duhigg’s new book Supercommunicators: How to Unlock the Secret Language of Connection offers practical ways to hold deeper, more meaningful, less conflict-driven conversations.
Given the divisiveness in small towns and rural communities today, these are essential community-building skills.
It’s also relevant for rural small business owners who face a variety of communication challenges with customers, employees, suppliers, community members and more.
Duhigg’s name may be familiar. He also wrote The Power of Habit, another book I found useful.
In Supercommunicators, he covers different types of conversations we have: practical, emotional, and social. Usually, we don’t even think about what kind of conversation we’re having, and that leads to the kinds of problems we’re all used to. Duhigg provides insights on how to recognize and adapt to each type of conversation.
The book’s advice on everyday conversations is particularly useful. This advice is practical and not too hard to remember. Simple graphics make concepts ultra clear. The advice on social and belonging conversations is trickier. When we’re talking about who we are and how we fit or don’t fit in, more care and more guidelines are needed. It starts to feel like a lot, but it’s better than pretending we already know all about it.
The biggest issue I had with the book is the complicated structure within sections. Duhigg often starts a story, then interrupts it with another story, then interrupts that with explanation. It makes it hard to keep track of all the narratives at the same time if you’re not reading large sections in one sitting. Despite this, Duhigg does a good job of getting the practical information across, and the illustrations make the book engaging and informative.
I received an advance copy of the ebook at no cost from the publishers via NetGalley. These are my honest opinions. The book’s publication date was set for Feb 2024.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.