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Small Biz Survival

The small town and rural business resource
  • entrepreneurship | finance | planning | Small Biz 100

    How to figure out your revenue goals

    ByBecky McCray September 10, 2008September 27, 2016

    Once you figure out your business, it’s time to set some goals for making money. The problem is that no one shows you how to do that, so you just guess. Then you have no idea how to reach that goal, and you have no way to tell if you are on track. Here’s a…

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  • entrepreneurship | finance | tax matters

    How to keep good tax records

    ByMaesz July 19, 2008September 27, 2016

    [Adapted from the “IRS GuideWire,” 16 July 2008] In a tax emergency, would you be ready? Well–organized records not only help you prepare your tax return, but they also help you answer questions if your return is selected for examination or prepare a response if you are billed for additional tax. Fortunately, you don’t have…

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  • entrepreneurship | ideas | marketing | Small Biz 100 | social media

    How to start a business today

    ByBecky McCray June 10, 2008September 27, 2016

    If you know how to blog, podcast, share photos online, and basically use social media tools, you could start a business today. Dress professionally.Get a pad of paper and a pen.Go to a business.Ask questions. This is where the magic happens. Ask them what they are doing to reach out and connect with customers. What…

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  • finance | Small Biz 100 | tax matters

    Got a Home Office? How deductible is it?

    ByMaesz May 31, 2008November 2, 2015

    If you set up your business’s office inside your home, how will you go about deducting the costs of that office? Since not all of your home expenses are for the business, then some sort of allotment must be made in order to accurately reflect business expenses. A certifiable “home office” that is used “exclusively…

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  • customer service | marketing | Small Biz 100

    How to convert freebies into paying clients

    ByBecky McCray May 10, 2008September 27, 2016

    Every small service business gets them: people fishing for free help, or asking twenty questions so they can go off and do it on their own. If you don’t have an established way to help them easily and convert them into paying clients, you are missing out on business and going crazy, I’ll bet. Cody…

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  • entrepreneurship | marketing | mistakes | Small Biz 100

    Draw the line between free and paid

    ByBecky McCray April 14, 2008September 27, 2016

    Many newly independent small business people make the mistake of giving away too much of their services for free. Many seasoned professionals run into the same issue, like Drew McLellan giving away the milk. I was at lunch with a peer and friend the other day, telling her a story about how a mutual acquaintance…

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  • marketing | social media

    Be a social media mirror

    ByBecky McCray March 26, 2008September 27, 2016

    What do you do with interactive tools like blogs, video, all that web 2.0 stuff, to build relationships, to reach customers? First, it’s not about you. Let’s start with the message I previously shared from Hugh MacLeod, small town global microbrand, who writes and draws at Gaping Void: Marketing is moving away from our message…

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  • Best of | entrepreneurship | finance | Small Biz 100 | tax matters

    Checklists for starting your first business

    ByBecky McCray March 17, 2008September 27, 2016

    “I just got my first paying side gig! Now what? Am I a business? What do I have to file? How does all this work?” If you are active in the world of social and creative media, you may find yourself with an unexpected offer to accept advertising, do some consulting work, or speak for…

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