This article comes from my friend Stephanie Ward. She’s originally from Oklahoma, but currently lives in The Netherlands. She wants to help you become a more meaningful entrepreneur, making a difference in the world. While this article isn’t specifically written for rural entrepreneurs, I think outsourcing is a small town issue. Outsourcing doesn’t just mean […]
What to do if you can’t pick a niche
Picking the right niche for your business is a large task. I hear from many small business people who have several different targets, but can’t pick one to be their niche. This seems to be especially true for freelancers, consultants, and other independent business folks. Time to pick a direction. If you have trouble deciding […]
Talk less about you, more about them
When I talked to regular everyday tourism professionals and volunteers and business people at the Nebraska travel conference about social media, several said this was the best piece of advice I gave them: Talk less about you, and more about them. It’s hardly revolutionary. You’ve probably heard it before. You might even have said it […]
You are not your target market Part 3
You are not your target market: You know too much. You’re pretty smart. You’ve been around your industry or subject area for several years, maybe longer. You have studied, learned, tried, failed, learned some more, succeeded, and learned some more. In short, you are no longer the same as your customers. Now, this is good […]
