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Small Biz Survival

The small town and rural business resource
  • marketing

    Podcast: 100 Nos

    ByBecky McCray September 30, 2006July 8, 2017

    Want to increase your business? Go get 100 “no”s. Print the word NO 100 times on a sheet of paper.Pick out the most important marketing/sales you need to do right now.Plan a reward for reaching 100.Start making calls. Each time you get a no, cross off one NO. You’ll get 100 nos, but imagine how…

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  • Best of | marketing | social media

    Blogging: How to position yourself as an expert

    ByBecky McCray June 19, 2006September 27, 2016

    Last night, I was interviewed on blogging to position yourself as an expert. Not that I am an expert, just that it is my goal. I wanted to share my notes on the subject with you. *You need no one’s permission to start. *You can choose any topic you are passionate about. Before I started…

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  • rural

    Focus on Your IPA’s: Income Producing Activities

    ByBecky McCray March 26, 2006September 28, 2016

    When our days are devoured by a million things to get done, we lose focus on the activities that produce our income. Lots of time management tools will help you cope with the million things, but here are two tools to help you do more of the Income Producing Activities. These tools reward you with…

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  • rural

    Secrets of Value Pricing

    ByBecky McCray March 23, 2006November 2, 2015

    Robert Middleton, the More Clients Blog, was wondering about why some Independent Professionals charge (and receive) much higher fees than others. Middleton’s Key Points: Sell a solution, not a process. See your fees in relationship to the outcome. Add a lot of intangible value. Have the guts to ask for more. The first and most…

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  • marketing

    Communicate: Ask Better Questions

    ByBecky McCray March 3, 2006September 27, 2016

    And while I’m stealing, ummmmm collaborating, with Chris Brogan, he has a new post on Communicate: Use THEIR Words. Yet another reason why I should work in the field of communication was experienced twice this week. It’s amazing how companies send in these armies of sales and technical folk who talk directly from THEIR perspective,…

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  • entrepreneurship | marketing

    Small Business Branding – It’s Not “We”, It’s “Me”

    ByBecky McCray January 21, 2006September 27, 2016

    Internet Marketing For Small Business – Entrepreneur’s Journey – by Yaro Starak: As I matured as a solopreneur I slowly realized the importance of relationship building, especially with customers and how powerful it can be as a competitive advantage. Customers that form relationships with your business, or in truth, you as a solopreneur, will remain…

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