You are not your target market: What you like doesn’t equate into what customers like. I don’t like country music. I don’t like pop up newsletter subscription boxes. I don’t even like the idea of whipped cream flavored vodka. None of that should influence my marketing. What should? My customers. What do my customers like? What music […]
You are not your target market Part 1
You are not your target market. This simple sentence is powerful. It is my best advice for recruiting volunteers. And on the plane ride home from BlogWorld, it inspired three more stories. Here’s the first one: Quit hanging around with your own people. Go find the customers. I see many business owners or freelancers talking […]
Finding the clients inside your niche
The narrower your niche, the wider your opportunity. After I wrote that story, Darrell Hyatt asked a great question: Sheila Scarborough and Darrell Hyattshare a laugh at dinnerat BlogWorld Expo 2010 When you narrow your niche, how do you find the clients inside it? Let me walk you through an example, from my own business […]
3 Small Town Business Ideas
Lots of people arrive here looking for rural business ideas. That’s why I keep coming up with more and more ideas you can use to start your own small town business. Here are three new ones to spur your thinking. My grandmother’s 1941 Kerr canning manual Teach canning classesIf you learned to can from your […]
