You are not your target market. This simple sentence is powerful.
Quit hanging around with your own people. Go find the customers.
I see many business owners or freelancers talking to their peers online and not talking to their target market.
For example, I hear photographers saying they are hanging around online photography forums. Unless other photographers are your target market, that’s not marketing. (It might be research or networking, but those are different goals.)
Think about (better yet, track) where you spend your time online. Are you talking mostly with peers? Do you spend your time talking with others who do the same thing? That time does not count as marketing. Redirect your marketing time to listening to and interacting with your target market.
How do you find your target market online? You ask them. Sounds simple, but few businesses actually do it.
You are not your target market: How to get more volunteer participation.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- For easier social media marketing, fill in the blank - August 5, 2019
- Need a downtown business idea? Try a Cookie Crawl - July 22, 2019
- Need funding for the next step in your business? - July 17, 2019
- Youth business idea: phone clinics - July 8, 2019
- Chain link is everywhere in downtowns. Here’s how to dress it up. - June 30, 2019
- Stop using “3 legged stool” to describe any idea - June 24, 2019
- What are your challenges? Add your voice here - June 17, 2019
- How to publicize your biking trails before they’re finished - June 10, 2019
- How $5 and a bowl of soup can rebuild your community - June 3, 2019
- Getting people to mix at an event - May 27, 2019