You are not your target market. This simple sentence is powerful.
Quit hanging around with your own people. Go find the customers.
I see many business owners or freelancers talking to their peers online and not talking to their target market.
For example, I hear photographers saying they are hanging around online photography forums. Unless other photographers are your target market, that’s not marketing. (It might be research or networking, but those are different goals.)
Think about (better yet, track) where you spend your time online. Are you talking mostly with peers? Do you spend your time talking with others who do the same thing? That time does not count as marketing. Redirect your marketing time to listening to and interacting with your target market.
How do you find your target market online? You ask them. Sounds simple, but few businesses actually do it.
You are not your target market: How to get more volunteer participation.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- What is holding us back? Why does every project take so long in small towns? - December 3, 2018
- Control your business holiday lights with smart home tools - November 19, 2018
- Don’t bother to mention the benefits unless you tie them to this - November 12, 2018
- What business does every small town need? A store full of tiny retail spaces - November 5, 2018
- How any business can be part of downtown events by going mobile - October 29, 2018
- Support local entrepreneurship by giving Rising Stars business awards - October 22, 2018
- Why do people say there’s nothing to do here then not come to our concerts? - October 15, 2018
- Need more volunteers? Give everyone a tiny role - October 8, 2018
- Retailers: Fill all empty space, floor to ceiling - October 1, 2018
- Shipping container businesses downtown: don’t make this big mistake - September 24, 2018