You are not your target market: You know too much.
You’re pretty smart. You’ve been around your industry or subject area for several years, maybe longer. You have studied, learned, tried, failed, learned some more, succeeded, and learned some more. In short, you are no longer the same as your customers.
Now, this is good because you have something to teach them. Now, this is also bad, because you don’t know what it’s like to be a beginner anymore. You think you remember, but that is tempered by looking back through your own experiences. Your customers are at the other end of the experience. They are looking ahead, but can’t see very far. It’s not really possible for you to really understand that anymore, because you know too much.
So you have to listen, deeply, to the questions customers ask. You have to think, deeply, about the questions they aren’t asking.
- Getting local businesses to cooperate with you: Shop Hopping Around Brownsville - December 16, 2019
- Survey of Rural Challenges 2019 results - December 5, 2019
- Shop Indie Local adds a new twist to tired Buy Local campaigns - November 11, 2019
- Better entrepreneur training for small towns - November 4, 2019
- Culture is the intersection of people and place - August 19, 2019
- For easier social media marketing, fill in the blank - August 5, 2019
- Need a downtown business idea? Try a Cookie Crawl - July 22, 2019
- Need funding for the next step in your business? - July 17, 2019
- Youth business idea: phone clinics - July 8, 2019
- Chain link is everywhere in downtowns. Here’s how to dress it up. - June 30, 2019