You are not your target market: You know too much.
You’re pretty smart. You’ve been around your industry or subject area for several years, maybe longer. You have studied, learned, tried, failed, learned some more, succeeded, and learned some more. In short, you are no longer the same as your customers.
Now, this is good because you have something to teach them. Now, this is also bad, because you don’t know what it’s like to be a beginner anymore. You think you remember, but that is tempered by looking back through your own experiences. Your customers are at the other end of the experience. They are looking ahead, but can’t see very far. It’s not really possible for you to really understand that anymore, because you know too much.
So you have to listen, deeply, to the questions customers ask. You have to think, deeply, about the questions they aren’t asking.
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021