Picking the right niche for your business is a large task. I hear from many small business people who have several different targets, but can’t pick one to be their niche. This seems to be especially true for freelancers, consultants, and other independent business folks.
|Time to pick a direction.|
If you have trouble deciding on a single niche, here’s my advice:
Spend one month focused on one of your possible niches.
Pick your favorite target, and decide to spend one full month focused on them. Find those folks, connect with them online and offline, find out as much as you can about what they need, and how you can work together.
At the end of the month, you’ll know a lot more about that niche. Do you love it? Is it the one you want to spend most of your time on? If not, move on. Take your second favorite niche, and spend a month focused on them.
At the very least, you’ll learn a lot more about your potential niches. You’ll better connect with them.
More likely, you’ll learn that some of your potential niches are not a great fit. Drop them from your business. Refocus on the more promising ones.
What’s the best outcome? You’ll find your best niche. Or at least, you best niche for now.
- The secret to effective follow up: What NOT to say - April 15, 2019
- How church buildings can do more for the community - April 8, 2019
- Ideas to fill empty display windows - April 2, 2019
- Know your customers: What do they want to be good at? - March 25, 2019
- 99% of the best things you can do for your town don’t require anyone’s permission - March 4, 2019
- Want more public attendance at your events? Make sure your signs include this specific phrase - February 18, 2019
- Know your customer: Who’s asking them questions? - February 11, 2019
- How restaurants can market each other in small towns - February 4, 2019
- SEO for voice search is different for rural small business - January 28, 2019
- What businesses would work in a small town with empty land - January 21, 2019