Picking the right niche for your business is a large task. I hear from many small business people who have several different targets, but can’t pick one to be their niche. This seems to be especially true for freelancers, consultants, and other independent business folks.
|Time to pick a direction.|
If you have trouble deciding on a single niche, here’s my advice:
Spend one month focused on one of your possible niches.
Pick your favorite target, and decide to spend one full month focused on them. Find those folks, connect with them online and offline, find out as much as you can about what they need, and how you can work together.
At the end of the month, you’ll know a lot more about that niche. Do you love it? Is it the one you want to spend most of your time on? If not, move on. Take your second favorite niche, and spend a month focused on them.
At the very least, you’ll learn a lot more about your potential niches. You’ll better connect with them.
More likely, you’ll learn that some of your potential niches are not a great fit. Drop them from your business. Refocus on the more promising ones.
What’s the best outcome? You’ll find your best niche. Or at least, you best niche for now.
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020