Picking the right niche for your business is a large task. I hear from many small business people who have several different targets, but can’t pick one to be their niche. This seems to be especially true for freelancers, consultants, and other independent business folks.
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| Time to pick a direction. |
If you have trouble deciding on a single niche, here’s my advice:
Spend one month focused on one of your possible niches.
Pick your favorite target, and decide to spend one full month focused on them. Find those folks, connect with them online and offline, find out as much as you can about what they need, and how you can work together.
At the end of the month, you’ll know a lot more about that niche. Do you love it? Is it the one you want to spend most of your time on? If not, move on. Take your second favorite niche, and spend a month focused on them.
At the very least, you’ll learn a lot more about your potential niches. You’ll better connect with them.
More likely, you’ll learn that some of your potential niches are not a great fit. Drop them from your business. Refocus on the more promising ones.
What’s the best outcome? You’ll find your best niche. Or at least, you best niche for now.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Just as a follow up to this article, I recommend that you check out the following: http://emarketingfreak.com/targeted-advertising-strategies-for-your-small-business/
This article speaks about different advertising tactics based on your market targeting strategy.
John, thanks for the follow up.