I’m always collecting small town business ideas. On Twitter, I saw Scott Balster @scottbalster of Loveland, CO, suggest a small version of two popular labor-exchange services: TaskRabbit and Elance. TaskRabbit is a task and errand service connection. People list tasks they need done, everything from housecleaning to delivering groceries. Other people sign up to take […]
Sell more by giving samples of your services
Remember the yoga instructor who is going to do a video for her business? She told me that once people come to one class, they usually come back. So how can she get more people to make it to the first class? By cutting down the hurdles that stand between them and the first class. […]
Where’s your video?
Small town businesses sometimes struggle for the right words to describe themselves. At a conference lunch table, the yoga instructor was trying to explain to the middle-aged guy from the economic development group what a yoga class is like. At first it made sense, but when she got to the part about breathing into the […]
Why You Should Stop Giving It Away
[Stephanie Ward is a fellow Oklahoman, who happens to now reside in The Netherlands. She’s been a good friend and coach, and I’m proud to offer this guest post from her. – Becky] Recently at a networking event I was talking with two friends and the subject of doing work for free versus paid came […]
