Stop searching for the right words and just show them. Any business could do this. Photo by Becky McCray
Small town businesses sometimes struggle for the right words to describe themselves.
At a conference lunch table, the yoga instructor was trying to explain to the middle-aged guy from the economic development group what a yoga class is like. At first it made sense, but when she got to the part about breathing into the muscles from the inside, I realized I had no idea what she was talking about. We weren’t getting any closer to understanding what goes on in yoga class.
“Where’s your video?” I asked.
If she just had a one minute video, showing real people in her class, then we could understand, at least well enough for that day.
She asked if it should be video of her. I said no. She’s too expert in her abilities. I want to see video of someone like my mom, someone I can relate to.
We all (well, almost all) carry phones that play video now.
Then I turned to the economic development guy and asked, “where’s your video? Why don’t you have a video of your town on your phone?”
Turns out this is his second week on the job, so I cut him some slack.
But how about you? What’s on your video?
It doesn’t matter if you have a small business, you work in tourism, economic development, the chamber of commerce, a church, or are looking for work. Get a 1 minute video onto your phone. I’ll even give you credit for making a 30 second slideshow out of photos of your work. Need more suggestions? Here’s how to use video to promote your small business.
Wait, what about me? Well, I have a speaking clip on my phone and on my iPad now. I’ll show you next time we meet. And be ready, because I’m going to ask to see yours, too.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022
[…] the yoga instructor who is going to do a video for her business? She told me that once people come to one class, they usually come back. So how […]