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Marketing is More Than Advertising

By Glenn Muske

“I need help in marketing my product. “ That short sentence is the one I hear often as I work with small-business owners. Most often, when asked to clarify what they want, the owner talks about increasing his or her sales. They want to see more goods and services go out the door. While sales […]

December 20, 2017 Filed Under: marketing, rural, Small Biz 100 Tagged With: generating sales, marketing, sales, small business, small business success, successful marketing

Increase Your Small-business Sales

By Glenn Muske

A common concern among small-business owners is how to increase revenue. Often, they try to do this by finding new customers. That is an expensive way of doing it. On average, it will cost from $20 to $50 to get a new customer. Yet it only costs from $1 to $5 to expand sales to […]

July 9, 2015 Filed Under: rural, Small Biz 100, success Tagged With: customer base, customer retention, entreprneurship, increasing revenue, marketing, revenue, sales, small business

10 Tips for Increasing Your Sales at Art and Craft Shows

By Glenn Muske

art show booth

The bottom lime for survival of a business eventually comes down to making sales. You need to get money coming in the door. There are many ways that you, as a business owner, can make your product and services available. One way used successfully by many art and craft businesses is by participating in shows […]

December 18, 2014 Filed Under: entrepreneurship, marketing, rural, Small Biz 100 Tagged With: effective marketing, marketing, sales, sales tips, small business, success

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