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Marketing is More Than Advertising

By Glenn Muske

“I need help in marketing my product. “ That short sentence is the one I hear often as I work with small-business owners. Most often, when asked to clarify what they want, the owner talks about increasing his or her sales. They want to see more goods and services go out the door. While sales […]

December 20, 2017 Filed Under: marketing, rural, Small Biz 100 Tagged With: generating sales, marketing, sales, small business, small business success, successful marketing

Small Business Marketing: Start Your Own Holiday

By Glenn Muske

Ground Hog Day

If you have followed this blog, my colleague, Becky McCray, has provided lots of ideas for building communities and the small businesses in those areas. Her blogs have suggested things such as Pop-ups – https://smallbizsurvival.com/2014/03/what-is-a-pop-up-business.html Shared spaces – https://smallbizsurvival.com/2017/04/small-town-retail-trend-shared-spaces.html Tiny businesses – https://smallbizsurvival.com/2017/03/tiny-businesses-in-storage-sheds-a-rural-economic-development-tool.html I am adding another thought to this list by suggesting that a business or […]

July 26, 2017 Filed Under: marketing, rural, Small Biz 100 Tagged With: events, ideas, market plans, marketing, opportunities, small business marketing, successful marketing

Marketing: It Used to be so Easy

By Glenn Muske

I regularly hear these words from small, rural business owners. How marketing was not something that took so much time and effort. They talk about putting an ad in the paper and they were done for the week. Marketing was advertising and it was done in the local paper, on the local radio and, if […]

June 14, 2017 Filed Under: marketing, Small Biz 100 Tagged With: marketing, rural business, successful marketing

Stand Out to Build Your Small Business

By Glenn Muske

“You have to be odd to be Number 1” – Dr. Seuss. What makes your business different from the competition? This question is one to constantly think about. Being different, or being odd as Dr. Seuss writes, is just another way of reminding you to help your customers identify your business and your business niche. […]

March 8, 2017 Filed Under: marketing, Small Biz 100 Tagged With: business advantage, effective marketing, growing your business, marketing, small business, successful marketing

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