“The most commonly visited section on a small brick-and-mortar business website is the store locator. Customers want to know your store locations, your hours, and your phone number,” Alex Schmelkin of Alexander Interactive says. My store’s site putslocation and hoursright up top. Here are the important implications for your small town business website: Put your…
Another weird retail idea from who-knows-where in my brain: Hide an item. But hide it so people can’t avoid noticing it. Premium items in boxes and bagsbeg to be opened. In a retail store, cover an item with a cloth or box it. You can label it “open me to see the new ___.” Or…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one April 20-22, 2012. Have some good news this week? Put it in the Brag Basket. Add some color to your weekin the Brag Basket.Photo (cc) by caruba on Flickr Don’t hold back because of that word,…
I saw this terrific info on Google + from my long-time Twitter friend Steven, and I just had to get permission to share it here. –Becky Social Media Marketing Tip: Define Your TerminologyBy Steven E. Streight How often have you seen a post like “Our annual Founders Day Beacon Quest will be held on June…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one April 13-15, 2012. Have some good news this week? Put it in the Brag Basket. A basket doesn’t have to be big, to be important.Tiny baskets, photo (cc) by Stephanie Kilgast on Flickr Don’t hold back…
Yes, I do get asked “Is my small town the only one that is this messed up?” The answer is no, you are not alone. We all wonder about it. We all think we must have the most messed up small town anywhere. We deal with some part of the continuum of bad behavior: pettiness backstabbing…
Carol Tice writes over at Entrepreneur that planning for the crash is something large organizations do well. Her background in risk management gives her a good perspective, though I’d argue that plenty of large organizations have missed this lesson, too. Carol lists off seven key risks that companies should look at. Commentors have added a…
Small Town Rule 7 is to build ties to your local communities. Dominoes Pizza is doing that with their commercial playing up the contribution of a local franchisee providing healthy eating options to all locals. A healthy diet is essential for good health and nutrition. It protects you against many chronic noncommunicable diseases, such as heart…
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