Lisle Corporation makes specialty auto tools. They are tapping their customers’ creativity to find new tools to make. See, auto mechanics are notorious tinkerers, so it’s only natural to go to them for new ideas that Lisle can cooperate to market. This ad was on the cardboard backing on a tool Lisle sells. How are you tapping…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one April 27-29, 2012. Have some good news this week? Put it in the Brag Basket. Basket photo (CC) by Keepps Don’t hold back because of that word, “brag.” When you hold back, you hide your good…
Burnet, Texas, has a neat small town development idea, to encourage building close in, instead of out on the edge in suburb-style developments. Downtown Burnet, Texas. They call it the Hometown Housing Program. For new houses on empty residential lots in the targeted core area, the city rebates 100% of water, sewer and electric tap…
“The most commonly visited section on a small brick-and-mortar business website is the store locator. Customers want to know your store locations, your hours, and your phone number,” Alex Schmelkin of Alexander Interactive says. My store’s site putslocation and hoursright up top. Here are the important implications for your small town business website: Put your…
Another weird retail idea from who-knows-where in my brain: Hide an item. But hide it so people can’t avoid noticing it. Premium items in boxes and bagsbeg to be opened. In a retail store, cover an item with a cloth or box it. You can label it “open me to see the new ___.” Or…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one April 20-22, 2012. Have some good news this week? Put it in the Brag Basket. Add some color to your weekin the Brag Basket.Photo (cc) by caruba on Flickr Don’t hold back because of that word,…
I saw this terrific info on Google + from my long-time Twitter friend Steven, and I just had to get permission to share it here. –Becky Social Media Marketing Tip: Define Your TerminologyBy Steven E. Streight How often have you seen a post like “Our annual Founders Day Beacon Quest will be held on June…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one April 13-15, 2012. Have some good news this week? Put it in the Brag Basket. A basket doesn’t have to be big, to be important.Tiny baskets, photo (cc) by Stephanie Kilgast on Flickr Don’t hold back…
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