“The most commonly visited section on a small brick-and-mortar business website is the store locator. Customers want to know your store locations, your hours, and your phone number,” Alex Schmelkin of Alexander Interactive says.
|My store’s site puts
location and hours
right up top.
Here are the important implications for your small town business website:
Put your location, phone number and hours near the top on every page of your website. Why at the top? So mobile and smartphone users can find it with less scrolling and zooming.
Include the name of your town and state. If I found you by searching, I may not know what town you’re in!
I throw in a photo of my store building so customers can recognize it when they are driving to find it.
Yes, this still matters in a small town. You have visitors and new residents who need to find you. So try it right now. Pull up your bricks-and-mortar’s website on your smartphone, and see how easy you can find your hours and location.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How small town businesses can market to remote workers and turn them into new customers - May 15, 2023
- Survey of Rural Challenges 2023 results - May 8, 2023
- Rural and small town ideas from the OU Placemaking Conference IQC 2023 - April 5, 2023
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
[…] Is your website missing the #1 most used feature? – Take a look at this article to see if you are missing this feature. […]