“The most commonly visited section on a small brick-and-mortar business website is the store locator. Customers want to know your store locations, your hours, and your phone number,” Alex Schmelkin of Alexander Interactive says.
|My store’s site puts
location and hours
right up top.
Here are the important implications for your small town business website:
Put your location, phone number and hours near the top on every page of your website. Why at the top? So mobile and smartphone users can find it with less scrolling and zooming.
Include the name of your town and state. If I found you by searching, I may not know what town you’re in!
I throw in a photo of my store building so customers can recognize it when they are driving to find it.
Yes, this still matters in a small town. You have visitors and new residents who need to find you. So try it right now. Pull up your bricks-and-mortar’s website on your smartphone, and see how easy you can find your hours and location.
- For easier social media marketing, fill in the blank - August 5, 2019
- Need a downtown business idea? Try a Cookie Crawl - July 22, 2019
- Need funding for the next step in your business? - July 17, 2019
- Youth business idea: phone clinics - July 8, 2019
- Chain link is everywhere in downtowns. Here’s how to dress it up. - June 30, 2019
- Stop using “3 legged stool” to describe any idea - June 24, 2019
- What are your challenges? Add your voice here - June 17, 2019
- How to publicize your biking trails before they’re finished - June 10, 2019
- How $5 and a bowl of soup can rebuild your community - June 3, 2019
- Getting people to mix at an event - May 27, 2019