“The most commonly visited section on a small brick-and-mortar business website is the store locator. Customers want to know your store locations, your hours, and your phone number,” Alex Schmelkin of Alexander Interactive says.
|My store’s site puts
location and hours
right up top.
Here are the important implications for your small town business website:
Put your location, phone number and hours near the top on every page of your website. Why at the top? So mobile and smartphone users can find it with less scrolling and zooming.
Include the name of your town and state. If I found you by searching, I may not know what town you’re in!
I throw in a photo of my store building so customers can recognize it when they are driving to find it.
Yes, this still matters in a small town. You have visitors and new residents who need to find you. So try it right now. Pull up your bricks-and-mortar’s website on your smartphone, and see how easy you can find your hours and location.
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
- Getting local businesses to cooperate with you: Shop Hopping Around Brownsville - December 16, 2019
- Survey of Rural Challenges 2019 results - December 5, 2019