Another weird retail idea from who-knows-where in my brain:
Hide an item. But hide it so people can’t avoid noticing it.
|Premium items in boxes and bags
beg to be opened.
In a retail store, cover an item with a cloth or box it. You can label it “open me to see the new ___.” Or keep it on the counter so you can open it for customers. Treat it like a jewel.
At our liquor store, we have Crown Royal XR — Extra Rare. It comes in a lovely red box, with a red bag inside that, and the bottle inside that. I can’t even guess how many times we’ve opened the XR box at the request of a customer.
On Halloween, use this for an item “too scary for the general public.” Play up the scary language. For example, we have Vampire wines at Halloween. We could keep them in a coffin-shaped box. Get creative!
At a trade show or high traffic event: build a carnival style “step behind the curtain” area in your booth. Make people step in to view something new. Put up carnival style, over-the-top signs. Make sure the new item is worth the build up, though. Because if it’s disappointing…. it won’t work.
Have you seen a store using some variation of this trick?
- The secret to effective follow up: What NOT to say - April 15, 2019
- How church buildings can do more for the community - April 8, 2019
- Ideas to fill empty display windows - April 2, 2019
- Know your customers: What do they want to be good at? - March 25, 2019
- 99% of the best things you can do for your town don’t require anyone’s permission - March 4, 2019
- Want more public attendance at your events? Make sure your signs include this specific phrase - February 18, 2019
- Know your customer: Who’s asking them questions? - February 11, 2019
- How restaurants can market each other in small towns - February 4, 2019
- SEO for voice search is different for rural small business - January 28, 2019
- What businesses would work in a small town with empty land - January 21, 2019