A downtown retail store owner told me she closes at 5 pm because she hates to stay later. She gets to work at 8 am most days, and so at 5 pm she’s ready to go home. She doesn’t like to delegate at all, she told me, and she wouldn’t ask anyone to do anything…
When you think of good customer service when you have a product issue what comes to mind? To me it starts with fixing the issue. Words like prompt, fair and immediate come to mind along with getting having it happen quickly with the first person I contact. As a business owner, we want to believe…
You don’t have to settle for a normal business. Rural businesses are exploring new shapes, new locations and new ways of doing business. Here are six innovative ways people are building businesses in small towns today. 1. Pop-ups These are temporary business that may last from just one day to several months. You’ve seen short-term…
Starting a business is risky. Data the U.S. Census Bureau has gathered show maybe 20 percent of businesses do not last through the first year, and 70 to 80 percent will not be around five years after starting. While that information may be depressing and suggest you not even try, you have ways to increase…
We’re all going to use the same marketing theme this year. You, me, and every business in your town. We’re all going to use Shift Your Shopping. Here are 5 reasons why. There’s a tendency among small businesses in small towns to use the same marketing theme from year to year, the same ads with…
How do utility lines get underground? Everything from water, sewer, cable, fiber optic, phone lines, natural gas and even electric lines have to be laid under streets, through yards and beneath buildings. Those lines are laid using a trenching machine. That type of equipment, and an entire industry of manufacturing it, was invented in the…
I was excited to see Washingtonian magazine did a August cover story on Great Small Towns. “Two dozen places that will charm you with old-fashioned hospitality and newfangled vigor,” the website summary says. “Visit for a day, a weekend—or for good.” The spread covered 25 different small towns in the greater Washington, D.C., driving area….
One-third of American consumers have used virtual-assistant services on their smartphones recently. That will climb to two-thirds of all consumers in developed markets using them daily, by the end of 2016, Gartner estimates. As search engines and intelligent digital assistants have gotten smarter in the types of questions they can answer, people are getting more comfortable…
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