A lot has been written about how market research will help you achieve business success, and many of these claims are true. That connection, however, is not a simple, direct link. Collecting information about your potential market is useful only if you take the next step of analyzing the data. Data analysis yields clues about who…
There will be times in business when your income is zero. You might as well plan for that right now. For farmers, a wheat crop might be entirely hailed out, and they may lose the entire year’s income. They have to plan for that or it’s going to put them out of business. The…
Do you have a dream of starting your own business? So what’s holding you back? For some, its not having an idea. For others, it is fearing the lose of hard-earned savings. Others think about what their friends might think of them. All of these and many of the other reasons given really come down…
Everyone faces challenges when thinking about going into business. Being based in a rural area adds some special challenges. You may not have immediate access to anyone who can sit down with you in person. You can’t just drop in on a small business support center, because there probably isn’t one for 50 miles…
Running your own business from home can achieve two dreams at the same time: You are in charge, and you get to do it without leaving your living quarters. Many small-business owners have found a niche for their product or service. That niche allows them to work from home, thus minimizing overhead, ending long commutes,…
Daily Yonder reported recently that the number of rural businesses declined. The article is very good with detailed analysis. But I was struck by what it didn’t talk about: non-employer businesses. You know, self-employed people. Self-employment is a critical part of the rural business picture, moreso than in urban areas. Stephan J. Goetz predicted that 25%…
A common concern among small-business owners is how to increase revenue. Often, they try to do this by finding new customers. That is an expensive way of doing it. On average, it will cost from $20 to $50 to get a new customer. Yet it only costs from $1 to $5 to expand sales to…
Take this simple quiz. When I think of last year’s tax return time, I’d say it was: A breeze. I just printed out one or two reports and answered a few questions from my tax preparer. A bit of a mess. I had to do some work to catch up and then answer a…
Since 2006, this site has been helping people like you in small towns move forward without waiting on outside experts, big budgets, or perfect plans. You don’t need any of that to get started.
If you care about your business, your downtown, or your community, you’ll find ideas here you can actually use. Take one. Try it out. Let me know how it goes for you.
Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.
We partner with campaigns and organizations that we think best benefit rural small businesses.
Copyright © 2006–2026 Becky McCray • Site by Webdancers