Small town store owners, does any of this sound familiar? “I feel bad when customers tell me they can’t come during my hours. We have had a couple successful events in the evenings that brought customers in, but most attempts have been a bust. A shop I follow on Facebook recently tried for a […]
Which town is yours? A small town retail strengths/weaknesses story
Guest post by Peggy Sanders Let’s compare two small towns and how their retail outlets do business. Town A has a population of 3,700 and is on a steady decline shown by a loss of 15% since 2000, and Town B has 990 residents with a 27% increase during the past 16 years. Towns A […]
Warning: Are you breaking the law by gathering email addresses?
“I’m always gathering email addresses any way I can. Anytime someone forwards a joke or an email to me and includes a bunch of other email addresses, I add all of them to the email marketing list for our organization.” That was the story from a respected rural nonprofit leader. She said that even though […]
No, really, my business needs a new sign
Glenn Muske wrote Your Small Business Needs a Sign. Ouch! This really hit home for me. Our store sign was damaged by wind and hail, and we left it there for way too long because it seemed like such a big job to do anything. Too many questions: how much will it cost? Which big city […]
