Every business, no matter how small your town is, has to compete with someone. What advantage will you play up to your customers?
Red’s, a barbecue place in my hometown, is promoting its location. See, 14 miles away in another tiny town is a terrific barbecue place. So Red’s is basically saying, “don’t make the drive.”
It’s not a very sustainable advantage. Given the choice to up their game to be terrific, they’ve chosen to go with “we’re closer.”
If you want to build a long-term sustainable business, start by improving your quality.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- How small town businesses can market to remote workers and turn them into new customers - May 15, 2023
- Survey of Rural Challenges 2023 results - May 8, 2023
- Rural and small town ideas from the OU Placemaking Conference IQC 2023 - April 5, 2023
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
Great post – a key question that so many businesses fail to ask/answer. But for those that have a unique, competitively defensible point of differentiation…they can easily attract and retain profitable customers.
Becky McCray says
Pat, I’m not sure I’d say that differentiation makes it easy, but it definitely makes it easier!