A person emailed me about small town retail development a while back. I recommended he talk to Mandy Vavrinak and listed her email address. He emailed back, asking for more information about her. I thought to myself, “What more could he need?”
|That’s me with Mandy Vavrinak,
At the 2011 Social Media Tulsa Conference.
If he’d been using any of the many available social CRM (Customer Relationship Management) tools I recommended in Tools To Get To Know Your Customers, he would have had an instant profile of Mandy. When I put my mouse pointer on Mandy’s email address in my Gmail window, Rapportive shows me her title, company, Twitter account plus recent tweets, and links to her Facebook, Flickr, and her LinkedIn profiles. Gist and other tools could do the same thing. Gmail itself has started including some similar social CRM tools.
Using a tool like this means he could have handled the situation in a very different way. He could have looked at one or two of her profiles. Then he could have asked an informed question about her business or specialty, or asked for my personal opinion. (I think she’s very smart, for the record.) He’d have learned a lot more.
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021