|My nephew tries out Deb Brown’s
Galaxy Tab. (It works with Flash.)
A story with two points.
In New York City, I asked my nephew to use my iPad to find restaurants. As he clicked through to the restaurant websites, some rendered well on the iPad, some didn’t. One site didn’t come up at all, just a background color. We finally guessed it was an all-Flash website, incompatible with iPad.
And that brings us to Point Number One:
Businesses with Flash-based websites lose potential customers.
When I tweeted about this, one person replied that we should have bought an Android-based tablet. “Should have” is not the issue. That’s trying to reconfigure customers to suit yourself. Some of your customers did buy iPads. You have to adapt to suit them, or cut them out. Cutting out incompatible customers is a valid business decision. Just make sure that is what you mean to do.
And that brings us to Point Number Two:
“Our job is not to configure customers, it is to configure our business to serve customers.”
Liz Strauss, at BlogWorld Expo 2009
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
- Getting local businesses to cooperate with you: Shop Hopping Around Brownsville - December 16, 2019
- Survey of Rural Challenges 2019 results - December 5, 2019
- Shop Indie Local adds a new twist to tired Buy Local campaigns - November 11, 2019
- Better entrepreneur training for small towns - November 4, 2019
- Culture is the intersection of people and place - August 19, 2019
- For easier social media marketing, fill in the blank - August 5, 2019
- Need a downtown business idea? Try a Cookie Crawl - July 22, 2019