|My nephew tries out Deb Brown’s
Galaxy Tab. (It works with Flash.)
A story with two points.
In New York City, I asked my nephew to use my iPad to find restaurants. As he clicked through to the restaurant websites, some rendered well on the iPad, some didn’t. One site didn’t come up at all, just a background color. We finally guessed it was an all-Flash website, incompatible with iPad.
And that brings us to Point Number One:
Businesses with Flash-based websites lose potential customers.
When I tweeted about this, one person replied that we should have bought an Android-based tablet. “Should have” is not the issue. That’s trying to reconfigure customers to suit yourself. Some of your customers did buy iPads. You have to adapt to suit them, or cut them out. Cutting out incompatible customers is a valid business decision. Just make sure that is what you mean to do.
And that brings us to Point Number Two:
“Our job is not to configure customers, it is to configure our business to serve customers.”
Liz Strauss, at BlogWorld Expo 2009
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.