QR codes continue to expand in popularity, but most still suffer from fatal mistakes. Here’s one that get close, at least with its description. This is a retail package that includes barbecue accessories including a bag of wood chips. Some customers who use gas grills may not be sure how to use those special wood […]
Why you must sample what you sell
A friend and small town resident, Ken Girty was taking a woodcarving class. The teacher sells rough outs (pre-shaped wood blocks to get your carving started) at his class. Ken bought one to work with in class. As the teacher came around to work one-on-one with Ken, he looked at the rough out Ken was […]
The Number One Complaint About Small Town Businesses
James Dalman is another of my Oklahoma friends. He does terrific web design, and he designed my personal site at BeckyMcCray.com. I’ve seen his love for small towns. When he told me this story, I begged him to write it up. He’s describing the number one complaint I hear about small town businesses over and […]
Make it easy for customers to complain
It shouldn’t be hard work for your customers to complain. They are helping you to improve, so make it easy for them to get a message to you. Contributor Jon Swanson. Contributor Jon Swanson worked hard to complain constructively to two companies. He heard back from one, but not the other. He finally wrote about […]
