Common mistakes can kill your small business, but most of them can be easily corrected or avoided.
Today’s Bad Example: Breaking your promises to customers
I asked for some examples of small biz mistakes on Twitter, and you answered! This time, let’s combine two real-world examples of mistakes:
BarbaraKB Not “call me back” in the 24 hours that they promised. If it will be 48 hours, then just say that. ;-)
jnswanson smilingly give great directions to another location… but with the wrong highway number.
In both cases, the person representing the company broke a promise to a customer by providing bad information.
Right now you are probably thinking that you don’t do this, that you give only good information, and that you don’t break promises. Think again. During your every day conversations with customers, you will inevitably make a mistake, or circumstances will change and keep you from doing what you promised. It will happen, and it probably happens more than you think.
Solutions
This is squarely under the customer service heading. I can’t claim a magic knowledge of your business and your customers, so I recommend a few favorite sites that consistently share good advice on serving your customers.
Once again, Zane will probably come up with some better advice than I did on this one!
Your Assignment
Together, we are going to try to help each other out of these most common, deadly mistakes. You can use real world examples, real small businesses. Write it up, take a picture, or shoot a short video. Take care not to embarrass the offenders! Key point: include suggestions on how to do it right!
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates. Want more stories? Read our shared stories from all over.
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
[…] just talked about bad customer service, so let’s focus on web presence, including Search Engine Optimization (SEO) and Search Engine […]