Are you ready to attract more buyers? Then be more specific.
If you’re offerings are too general, few people can get excited. By trying to appeal to everyone, you’re really not all that appealing to anyone.
In New York City, we saw this sign outside a tiny steak place, advertising just “Lunch.”
|What would you put on the chalkboard
to draw in the lunch crowd?
Inside, we had terrific cheeseburgers made of ground sirloin with incredible slabs of bacon and tasty waffle fries. Much more exciting than just “lunch.”
|“Lunch” hardly begins to describe it.
What could the business owner have put on the chalkboard to draw in customers? Share your ideas in the comments.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.