Are you ready to attract more buyers? Then be more specific.
If you’re offerings are too general, few people can get excited. By trying to appeal to everyone, you’re really not all that appealing to anyone.
In New York City, we saw this sign outside a tiny steak place, advertising just “Lunch.”
|What would you put on the chalkboard
to draw in the lunch crowd?
Inside, we had terrific cheeseburgers made of ground sirloin with incredible slabs of bacon and tasty waffle fries. Much more exciting than just “lunch.”
|“Lunch” hardly begins to describe it.|
What could the business owner have put on the chalkboard to draw in customers? Share your ideas in the comments.
- Getting local businesses to cooperate with you: Shop Hopping Around Brownsville - December 16, 2019
- Survey of Rural Challenges 2019 results - December 5, 2019
- Shop Indie Local adds a new twist to tired Buy Local campaigns - November 11, 2019
- Better entrepreneur training for small towns - November 4, 2019
- Culture is the intersection of people and place - August 19, 2019
- For easier social media marketing, fill in the blank - August 5, 2019
- Need a downtown business idea? Try a Cookie Crawl - July 22, 2019
- Need funding for the next step in your business? - July 17, 2019
- Youth business idea: phone clinics - July 8, 2019
- Chain link is everywhere in downtowns. Here’s how to dress it up. - June 30, 2019