Are you ready to attract more buyers? Then be more specific.
If you’re offerings are too general, few people can get excited. By trying to appeal to everyone, you’re really not all that appealing to anyone.
In New York City, we saw this sign outside a tiny steak place, advertising just “Lunch.”
 |
| What would you put on the chalkboard to draw in the lunch crowd? |
Inside, we had terrific cheeseburgers made of ground sirloin with incredible slabs of bacon and tasty waffle fries. Much more exciting than just “lunch.”
 |
| “Lunch” hardly begins to describe it. |
What could the business owner have put on the chalkboard to draw in customers? Share your ideas in the comments.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How small town businesses can market to remote workers and turn them into new customers - May 15, 2023
- Survey of Rural Challenges 2023 results - May 8, 2023
- Rural and small town ideas from the OU Placemaking Conference IQC 2023 - April 5, 2023
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
I would put “Great cheeseburgers. Dogs eat free” :-)
And then if the place was close to the 92Y last week, “Welcome #140conf 10% off; just show us your badge.”
Rufus,there were a bunch of us with purple lanyards in there that day. :)
Appeal to the senses in a whimsical way to attract attention:
“Sirloin Bacon-Burger Special Today! Juicy and Lip-Smacking good! Oh My!!”
Good one, Fred. It was absolutely all of that.
“Burgalicious Lunch Special for only $6.99” or whatever the cost was could have made for a better chalkboard sign. Writing just “lunch” is so ambiguous. However, a great picture of a burger with the heaping toppings speaks to the person and says “let me get the burger in front of me because that will solve my problem of being hungry from walking around and I will feel a lot better once I start eating that burger!!” And Becky, you are completely correct. When marketing your product or service, you shouldn’t try to appeal to everyone; instead, you should be specific with your marketing message and limit your focus to only your niche market. Therefore, you don’t waste any time or money attempting to convey customers who are not interested in your product. the more specific you can get the more your message will resonate that you can help someone.
Raj (Kikscore), you are so right that a pic of that burger does so much more than anything we can write in chalk!
Reminder to everyone, please use your own name when commenting, not your business name. (Yes, I cut some slack for Raj and Rufus today because I know them both.)