Live streaming video provides you new ways to reach customers and promote your small business. Today’s tools include Facebook Live, Instagram and Snapchat Live Stories, Google Hangouts that stream live on YouTube, Periscope video that streams on Twitter, and even stolid old LinkedIn that will let you pipe in live video from your Facebook…
If you believed me that the distraction IS your business now, then you might be thinking about events. You want to bring more life and activity to the area around your business, but big events are a big pain. Let’s do some tiny events instead. They’re a small pain, but a lot of fun….
Guest Post by Jeriann Ireland, dairyairhead.com A couple of years ago, I decided to turn my craft hobby into a business. This was mainly so I could continue to craft without accumulating all the items I created. There are only so many occasions to give gifts, so I decided to start selling my creations. In the…
I was walking through a retail hardware store and greenhouse in rural Kansas. The owner and I talked about the amazing selection he could keep in such a small town. He spent a little time lamenting all the things he used to be able to offer, but can’t anymore. Then we started brainstorming ideas…
Between writing blog posts, sharing on social media, and creating graphics for my business, I’m always using photos. As much as possible, I use my own photos or ones that rural friends have shared with me with permission to re-use them. But I still find places I need a photo that I don’t have…
Dateline: Aberdeen, South Dakota Reporting: Becky McCray and Deb Brown Subject: Nacho Business Deb and I can’t resist shed businesses, especially with great names. We stopped for nachos. We told him we had to, just with that name. “We hooked you with name alone?” he said, clearly gratified. Then he dumped a bunch more marketing…
I am not a regular television watcher but happened to catch a “60 Minutes” episode recently (http://tinyurl.com/60Minutes-socialmedia). The episode focused on how influencers are marketing using social media. Although I follow and use several social media platforms to help reach small-business owners, most of this information was new to me. But it was not surprising….
Guest post by Steve Dee I’ve been using the Waze app for directions (and more importantly using crowd-sourced information to avoid police traps) since before it was bought by Google. I first started looking into editing the Waze map as a means of routing tourist travelers away from our school’s 15 MPH speed zone….
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