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Small Biz Survival

The small town and rural business resource
  • How to use a Cash Mob in a small town
    community | rural | shop local

    How to use a Cash Mob in a small town

    ByBecky McCray August 28, 2013August 27, 2014

    Cash Mobs are a good tool for small towns. It’s all about getting your people out to support one business in order to get the message across: local businesses matter and you matter to local businesses. But if that’s all there is to it, you miss the chance to build on their success. Laura Meadows,…

    Read More How to use a Cash Mob in a small townContinue

  • Restaurant customers use their smartphones at the table.
    customer service | entrepreneurship | rural

    Your next customer is an important reviewer

    ByBecky McCray August 26, 2013August 27, 2014

    1. You are getting reviewed online, right now.  Whether you know it or not, people are reviewing your business online. Yes, even your small town business. Especially if you cater to tourists. They might be on Facebook, Yelp, TripAdvisor, Google Local, Urban Spoon, other review sites, their own blogs, Twitter, or a bunch of other…

    Read More Your next customer is an important reviewerContinue

  • I’m sharing my secrets for managing multiple businesses
    entrepreneurship | rural

    I’m sharing my secrets for managing multiple businesses

    ByBecky McCray August 19, 2013August 27, 2014

    Like many small town business people, I have more than one business: liquor store, cattle ranch, speaking and writing about small town business, and Tourism Currents. So how do I do it all? It‘s one of the most common questions that I get asked, so I’m sharing answers this week. Cory Miller of Entrepreneurship Lab…

    Read More I’m sharing my secrets for managing multiple businessesContinue

  • A Google+ Places page
    marketing | rural | tourism

    Get your local tourism businesses online, quickly!

    ByBecky McCray August 13, 2013August 27, 2014

    When promoting your small town tourism, one essential element is getting your local businesses online where your visitors can find them. But most of your small town businesses either have no website, or a website they don’t maintain, or a website that isn’t mobile-friendly. Rather than fight with all the local businesses about getting and…

    Read More Get your local tourism businesses online, quickly!Continue

  • Glen Helen Gorge. Photo by melalouise
    customer service | global | rural

    With customers, it’s better to explain before than apologize after

    ByBecky McCray August 12, 2013August 27, 2014

    “What you say before the event is an explanation, after it’s an excuse.” Guest post by Jurek Leon, Perth, Australia Brisbane dentist Paddi Lund makes this point in his fascinating book Training customers to treasure your business. He has a ‘Welcome Book’ which is given to all new patients before their first appointment. This explains…

    Read More With customers, it’s better to explain before than apologize afterContinue

  • One downtown building gives life to many new retail stores
    economic development | ideas | rural

    One downtown building gives life to many new retail stores

    ByBecky McCray August 7, 2013July 12, 2024

    Guest post by Cathy Lloyd, The Village In the summer of 2007, I had an idea to help the state of retail on the square in downtown Washington, Iowa.  Since Wal-Mart came to town in the ‘70s, there had been a steady decline in the number of retail businesses in the downtown area. I hoped…

    Read More One downtown building gives life to many new retail storesContinue

  • People holding chickens
    rural | tourism

    You can’t market your history in tourism, unless you let your visitors get their hands dirty

    ByBecky McCray August 6, 2013August 27, 2014

    Visitors don’t want to LOOK, they want to DO. People are looking for things to do, not just things to look at, tourism expert Roger Brooks said. That’s why it’s so hard to market your history in tourism. You have to find ways to make people involved in the experience of that history. Visit Indiana…

    Read More You can’t market your history in tourism, unless you let your visitors get their hands dirtyContinue

  • Unsorted mail, adapted from cogdogblog
    organization | tools

    Using Gmail’s Tabbed Inbox wisely

    ByBecky McCray August 5, 2013August 27, 2014

    The Best Way to Deal with Email What’s the best way to deal with email? Have it sorted automatically, before you ever see it, into groups based on the frame of mind needed to act on it. Frame of mind might be “reading” for newsletters that are informative, or “read and reply immediately” for work…

    Read More Using Gmail’s Tabbed Inbox wiselyContinue

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