When promoting your small town tourism, one essential element is getting your local businesses online where your visitors can find them. But most of your small town businesses either have no website, or a website they don’t maintain, or a website that isn’t mobile-friendly. Rather than fight with all the local businesses about getting and updating a modern website, there is one place to focus your efforts for the most results:
Start with Google Places pages.
3 reasons to start with Google Places pages:
1. Your bricks and mortar businesses already have a Places Page, based off their phone records. It’s easy for businesses to add more details where they’ll reach the most potential visitors.
2. Most of your mobile visitors are already looking at Google Places pages on their smart phones and tablets. On any device, a Google search from the browser returns Google Places in the results. Android phones Maps searches also return Google Places pages.
3. Every Google search on a desktop for a local business returns Google Places results.
Now what you need is a simple step-by-step guide your businesses can use to improve their Google Places listing. I’ve got one for you. It’s a draft. So if you have suggestions or ideas, feel free to send them to me.
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020