Everyone with a smartphone is a potential reviewer. Photo by Becky McCray.
1. You are getting reviewed online, right now.
Whether you know it or not, people are reviewing your business online. Yes, even your small town business. Especially if you cater to tourists. They might be on Facebook, Yelp, TripAdvisor, Google Local, Urban Spoon, other review sites, their own blogs, Twitter, or a bunch of other places.
2. If you knew your next customer was going to be an important reviewer, how would you treat them?
Wouldn’t you do a little bit extra for them? If you knew in advance that they were going to come in today, wouldn’t you prepare a few special things?
3. Why aren’t you treating everyone that way?
Because now every one of your customers is a potential reviewer. Every single one.
4. How can you treat everyone as special?
You set a standard of service, document it, and train everyone in your organization to do it exactly that way.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Stop using “3 legged stool” to describe any idea - June 24, 2019
- What are your challenges? Add your voice here - June 17, 2019
- How to publicize your biking trails before they’re finished - June 10, 2019
- How $5 and a bowl of soup can rebuild your community - June 3, 2019
- Getting people to mix at an event - May 27, 2019
- Crowdsourced ideas for coffee shops and other third places - May 20, 2019
- Post signs with your tourism hashtag where visitors will see them - May 13, 2019
- Book review: Celebrity CEO by Ramon Ray - May 6, 2019
- How to develop an entrepreneurial culture and more small businesses in your town - April 29, 2019
- Where’s your town’s future mural? - April 22, 2019
I love this! “Why aren’t you treating everyone that way?
Because now every one of your customers is a potential reviewer. Every single one.”
So true! Thank you for sharing.
Every single customer has to be delighted every time.
Kirt, it’s not easy, of course.