People have to hear your message seven times before they remember it. Or, that’s what I’ve heard. (You may have heard a different number, but the exact number isn’t important. What is important is to realize you have to repeat yourself. And if you’re in business, you’ll have to repeat yourself a lot.) Small Business…
So which is it? Double-purified water or triple-purified water? Even small inconsistencies can hurt your reputation. And customers will notice. Chaz French did. Thanks for the photo, Chaz. New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
Now that most cell phones can access the internet, you might think that you can quit worrying about public wifi for tourism. But more than ever, wifi is important to local tourism strategies, especially in small towns. You understand that your visitors want to access the web while traveling. They are researching attractions, looking up…
Knowing each customer as a real person is a strength of the best small town businesses. New tools allow you to keep that kind of small town connection even as your business grows or moves online. How well does the College Street Pubknow these customers? You probably keep an email address list of customers, right?…
The Millennial Generation may be one of the biggest trends that affects small towns. It is a huge generation, larger than the Baby Boomers. Millennials Robin Seth and Lauren Madrid Jack Schultz of BoomTown USA says they are the most entrepreneurial generation in history. Jon Swanson gives you an inside look into one Millennial, his son,…
At the International Economic Development Council’s annual conference in Columbus this year, I presented on a panel with two great economic development people who are also resources on social media use. First is Victoria Hershberg. She is with McAllen Economic Development Corporation, and actively uses social media to promote McAllen. Here presentation outlines their current…
[When Mike Rizzo explained the Refresh Kitanning story to me, I knew you would want to learn about it. Here is how people in one small town are taking an active approach to economic and business development. – Becky ] My name is Mike and I created a community website to hopefully inspire growth and…
Do you have a strategic plan or a marketing plan? If you do, that’s the place to start with social media. It doesn’t matter whether you are planning for a small business, a tourism group, or an economic development organization. You start in the same place. 1. Get out your plan and look over all…
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