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Small Biz Survival

The small town and rural business resource
  • marketing | social media

    Who owns your online real estate

    ByBecky McCray September 28, 2010August 27, 2014

    If you use a Facebook Page as your main business presence, you don’t own it at all. Photo by Paul Swansen If you rely on your Google Places listing to tell people everything they need to know, you don’t own that either. You can only add the information they say you can add. They choose…

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  • success

    20 years of business success research

    ByBecky McCray September 26, 2010August 27, 2014

    John Spence, author of Awesomely Simple, sent this to me. It’s 20 years of his research on business success all boiled down to one word cloud. What do you think the key words will be? Find out at The Pattern of Business Success. New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get…

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  • economic development | marketing

    Online sharing as economic development tool

    ByBecky McCray September 22, 2010August 27, 2014

    Can you turn people’s tendency to share online content into an economic development strategy? Site visitors are encouraged to select an e-card or video and share it with their professional networks and colleagues to attract new and diversified businesses to locate or expand in Lee County. This press release popped up at the Place Marketing…

    Read More Online sharing as economic development toolContinue

  • entrepreneurship | tourism

    What business are you really in

    ByBecky McCray September 21, 2010August 27, 2014

    No matter what business you are in, there is another way of thinking of it. I learned early on that the business I’m in is not hunting. The business I’m in is entertainment. Entertainment is a mindset of everybody that works for you. Rickey Squires, Rawhide Creek Ranch “No matter what your product is, you…

    Read More What business are you really inContinue

  • entrepreneurship | rural | success

    From 1 to 1000 employees

    ByBecky McCray September 20, 2010August 27, 2014

    Ho-Chunk, Inc., CEO Lance Morgan tells how they grew from one employee to 1000 in a town of 1500 over the past 15 years. New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.

    Read More From 1 to 1000 employeesContinue

  • community | economic development | rural

    Working together you can build it yourself

    ByBecky McCray September 16, 2010August 27, 2014

    One of the speakers at the recent Midwest Rural Assembly started off by telling this story about a small town hardware store. (I think he said the story came from Kinky Friedman, when he was Texas Agriculture Secretary.) The hardware store is where when you have a project, they will loan you a tool. They…

    Read More Working together you can build it yourselfContinue

  • economic development | rural | success

    The 30 year overnight success of South Sioux City

    ByBecky McCray September 15, 2010August 27, 2014

    When I visited South Sioux City, Nebraska, for the Midwest Rural Assembly, City Administrator Lance Hedquist gave a few of us a quick drive-through tour. Student-designed cabin in the SouthSioux City RV Park He started by telling us all the bad things about South Sioux’s past, how it used to flood so regularly that no…

    Read More The 30 year overnight success of South Sioux CityContinue

  • marketing | social media | tourism

    Simple trick to measure social media efforts

    ByBecky McCray September 14, 2010August 27, 2014

    How can you tell if your social media efforts are making any difference? Here’s one simple trick that can make it clear. Make a new page. It can be on your main site, or on a completely new domain name. Let’s call it the landing page. This is where your new visitors will land. Put analytics…

    Read More Simple trick to measure social media effortsContinue

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