By Jon Swanson On Wednesday night we picked up supper. On Wednesday night we got a call from the dishwasher installer. The carryout was cold. The dishwasher was a week late. I went to the website for the local restaurant (a four location local group). I went to the website for the national appliance chain.I […]
Archives for November 2011
Starting an art walk (VIDEO)
Dr. Kay Decker tells about arts projects in Alva, Oklahoma. She explains how and why the First Friday Art Walk was started here. Here is a summary of what Dr. Decker said: The art space we are sitting in, Graceful Arts, is a project of Freedom West Community Development Corporation, where she is executive director. […]
You are not your target market Part 2
You are not your target market: What you like doesn’t equate into what customers like. I don’t like country music. I don’t like pop up newsletter subscription boxes. I don’t even like the idea of whipped cream flavored vodka. None of that should influence my marketing. What should? My customers. What do my customers like? What music […]
The 11-11-11 Brag Basket
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one 11-11-11 to 11-13-11. 11 photo by imago Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others. Even though I call this the […]