Melanie Grace Guthrey asked, You speak a lot about finding the terms people search online in relation to our town/business. Is there a particular way or site you recommend for doing this research? It’s a great question. How can we know what words and phrases people search that lead them to our site? The answer is […]
Archives for November 2011
Know Yourself to Boost Tourism
At the Nebraska Travel Conference, Shannon Gray of North Star Ideas presented a session on how towns and communities can better know themselves in order to better market themselves to tourists. It involves some work and some research to do properly, but it does not have to cost a lot of money. Here are some […]
You are not your target market Part 1
You are not your target market. This simple sentence is powerful. It is my best advice for recruiting volunteers. And on the plane ride home from BlogWorld, it inspired three more stories. Here’s the first one: Quit hanging around with your own people. Go find the customers. I see many business owners or freelancers talking […]
You’re in charge of the Brag Basket this week
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one November 4-6, 2011. I’m on the road, so it’s up to you to spread the word and cheer for each other! Autumn apple basket by Jaanus Silla Don’t hold back because of that word, “brag.” When […]