For small town businesses, email is one of the most effective marketing tools available. Customers already like you, right? So they are more likely to open your emails than those from anonymous big brands. Emma Wilhelm, with Mad Mimi email marketing, presented these tips on building up your list of customer email addresses at the…
Pernod Ricard, owner of Absolut vodka, is building a terrific connection following Small Town Rule 7: Build Your Local Connections. They are working with local distilling entrepreneurs worldwide on a project called Our/Vodka. Each will be called by the local city name, like Our/Austin or Our/Melbourne. The local partner will open micro-distilleries that will produce vodka following a set…
The Brag Basket is open! This one is for May 9-11, 2014 What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section….
Next week, May 12th through the 16th, is National Small Business Week, recognizing “the critical contributions of America’s entrepreneurs and small business owners.” The Small Business Administration has lead this effort since 1963. It applauds this group of businesses. More than half of Americans either own or work for a small business and they create…
Small towns watch the endless parade of cars going by on the highway. How can we get them to stop? That question from a reader got me thinking. I’d love your ideas on this question. My ideas: Before you worry about “getting people to stop”, recognize that “family and friends” visits are your primary source…
You’ve been hearing a lot about the need to keep your small town store open during the evenings. Your chamber of commerce is putting on more evening events. The new fitness place up the block is open late. Everyone seems to be trying to get people downtown during later hours, but when you’ve tried opening for…
The Brag Basket is open! This one is for May 2-4, 2014 What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section. Add…
Conference and meeting attendees know that the a lot of the most useful information is gathered during the breaks. This same idea is why people gather at the coffee shop in the morning. It is the informal times, when we take a few minutes to slow down and connect with others, where we often get…
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