Absolut vodka goes local through partner distillers
Pernod Ricard, owner of Absolut vodka, is building a terrific connection following Small Town Rule 7: Build Your Local Connections. They are working with local distilling entrepreneurs worldwide on a project called Our/Vodka. Each will be called by the local city name, like Our/Austin or Our/Melbourne. The local partner will open micro-distilleries that will produce vodka following a set…









