By Jon Swanson You wonder about your customers, whey they don’t come back, why they choose others. But look at how you function… as a customer. Not for your business, but for your personal life (and I know, small business owners have no personal life. But just pretend with me for a moment). When you…
Each Friday, I open the brag basket as a fun place to give someone a pat on the back, brag, or promote yourself and your projects. Tony Katz explained why this matters: It’s ok to have success, it’s ok to have great things happen in your life and it is ok to talk about those…
For the second time, I’m going to be featured in a book. First was Ted Demopoulos, who interviewed me for What No One Ever Tells You About Blogging and Podcasting. Now I’m joining several of my friends, like 275 of them) in contributing to The Age of Conversation II: Why Don’t People Get It? Following…
Here’s some insight into a business being squeezed out of existence. Professional photography: portraits, weddings, and studios. If everyone has an awesome digital camera, who needs a professional photographer? How long can a professional keep charging $55 for an 8×10 print, when I can get one printed online for under $5? Can enough customers afford…
To help you continue the conversations we start here, I’ve introduced a newsletter. It features bonus material that doesn’t appear on our site. My hope is that it will be exactly the kind of thing that you might pass along to others in the small town small business arena, to share our conversations. Note: I…
Every small service business gets them: people fishing for free help, or asking twenty questions so they can go off and do it on their own. If you don’t have an established way to help them easily and convert them into paying clients, you are missing out on business and going crazy, I’ll bet. Cody…
Need ideas for a small town small business? We have an ebook for you. 20 Small Business Ideas for Small Towns is a short ebook detailing 20 different ways you can make a successful business in a small town. It also covers seven ways to generate your own ideas, so you can dream up the…
Each Friday, I open the brag basket as a fun place to give someone a pat on the back, brag, or promote yourself and your projects. Tony Katz explained why this matters: It’s ok to have success, it’s ok to have great things happen in your life and it is ok to talk about those…
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