Our friend Chel Wolverton helped me connect with award-winning novelist J.C. Hutchins to talk about promoting on little or no budget. I thought small businesses could take some lessons from his success. J.C. is best known for his high-tech 7th Son thriller trilogy, which he released as free serialized audiobooks from 2006-07. With more than 5 million…
[Jennifer Brooks writes a terrific blog about rural/urban fringe issues, and I invited her to do a guest post for us. And I am glad I did! -Becky] Drive, Shop and Be Merry: Tapping Into Rural Tourism & Retail Opportunities at Christmas By Jennifer Brooks Even as large retailers are slashing prices and expecting sluggish…
Ted Rubin, Chief Marketing Officer for Eyes Lips Face, took time out at BlogWorld Expo to tell us how ELF started small, and has grown. When Ted says how many “skews” they have, he’s referring to SKU’s, or Stock Keeping Units. In essence, it’s how many products they make. (Bonus points to you retail-savvy folks…
My Twitter Addition/Addiction….A Point of View story from Laura Beulke, Vertical Printing and Graphics I started using twitter in January 2008 and really didn’t know what it was all about. I followed a link from another social media website and started my account and looked around a little and found a few people I was…
[My friend Chuck Huckaby sent this small biz story to me. Chuck usually writes on business opportunities, and he thought we’d like the the story that goes with this one. -Becky] This is something that may be of interest to your audience. Just passing it your way. I’ve seen this guy build this from nothing…
“I love to sit in these chairs.”My friend and I were at church for a meeting. The two of us were meeting before the meeting. We were walking toward some chairs and couches in one of the large “milling around” spaces. The chairs my friend was talking about are nice chairs. They are nice for…
He smiled when I walked in. “You brought me Play-doh?”“As a matter of fact, I did,” I said as I stood by the counter and opened the small yellow plastic container. He just watched. He could have started laughing at me. After all, he was the counter guy at a tire store. They sell tires…
Print material is a thing of the past, a dying dinosaur! Have you heard that yet? It was presented as a statement of fact at a meeting I recently attended. Big city newspapers are shutting down. Magazines are opting for online editions instead of print you can touch, so to speak. We can read books…
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