Print material is a thing of the past, a dying dinosaur! Have you heard that yet? It was presented as a statement of fact at a meeting I recently attended. Big city newspapers are shutting down. Magazines are opting for online editions instead of print you can touch, so to speak. We can read books online too.
In Woodward Oklahoma Charlynn Fowler doesn’t agree. She runs Pixie Dreams Bookstore and sells used books. Almost two years ago she bought a building that was packed full of paperback and hardcover books, most in cardboard boxes. She has turned that into a neatly arranged store full of shelves with books sorted by author and sectioned by topic or area of interest.
Her customers come from two places; walk-in traffic and sales through Amazon on the internet. The times I have been in her store, there is almost always someone browsing the shelves for a book to take home and read. She offers a pretty unique exchange program where readers can bring back the books they have read and get credit towards the next purchase. This has proven to be a resourceful way to keep a dedicated customer base at store front level.
Based on customer feedback, Charlynn’s expansion plans include a dedicated reading area with coffee and tea available for customers who want to spend some browsing time in the store. She has customers from several neighboring towns up to 75 miles away driving in to get a good deal on a book or to get something that is hard to find in regular retail outlet stores.
Charlynn found some rare editions and treasurers as she sorted through the boxes and found the internet the best market for the collector editions. Of course she gets multiple copies of some books. She has a “5 book” rule and then has found an outlet for excess inventory that provides reading material to troops overseas.
Pixie Dreams Bookstore found the niche and filled the need in Woodward and area northwest Oklahoma. I personally like to sit with a real book in hand for some quiet time to read and it appears I am not alone.
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