Ted Rubin, Chief Marketing Officer for Eyes Lips Face, took time out at BlogWorld Expo to tell us how ELF started small, and has grown.
When Ted says how many “skews” they have, he’s referring to SKU’s, or Stock Keeping Units. In essence, it’s how many products they make. (Bonus points to you retail-savvy folks who already knew that.)
Are you daring to dream big with your small business?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.