Ted Rubin, Chief Marketing Officer for Eyes Lips Face, took time out at BlogWorld Expo to tell us how ELF started small, and has grown.
When Ted says how many “skews” they have, he’s referring to SKU’s, or Stock Keeping Units. In essence, it’s how many products they make. (Bonus points to you retail-savvy folks who already knew that.)
Are you daring to dream big with your small business?
Subscribers: please stop by the site to view the video.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
We like the start small aspect – gone are the days when you could count on a VC fund to help you get started big. The good thing is boostrapping is not only in vogue, but with the social media tools at their disposal companies like ELF can make a splash investing next to nothing in marketing.
The only thing to consider now is, once they start growing, can they sustain that growth? Growth requires focus on another aspect of SMBs that people in start-up mode neglect: using information technology to check on the overall health of the business: is there too much inventory? Too many accounts payables outstanding? Etc.
Good questions, Fernando. Thanks for adding them.