If no one knows about your business, the odds are it won’t be successful. Getting visible today is harder than ever before. The traditional marketing tools are still used, plus now online tools just add to the clutter that prevents your business from being noticed. This is certainly true for new businesses, but even existing…
Small town businesses have certain advantages over big city businesses. One is that we have the luxury of educating customers, knowing that if they like what they learn, they are likely to make the resulting purchase from us. In a big city, running a tasting or a sampling or a class takes the risk that…
Whether your business is just starting or it has been around for 100 years, the need to remain visible is constant. You need to give today’s consumer a reason to stop at your business. Some have forgotten you exist, others get busy and still others may not realize what changes you may have made, such…
What makes us make a purchase? The answer is not entirely clear. Yet we do know that six behaviors are part of the buying decision process. Knowing the behaviors is a good first step in helping small-business owners develop a business strategy. However, business owners also must understand that for each person, the behaviors are not linear but…
Photos are key for tourism promotion, so you can never have too many great photos to use online. However, most photos you find online are NOT public domain, so you do not have the right to use them. There are some enthusiastic photographers who are posting photos that they’d love to have you use. Here’s…
[Stephanie Ward is a fellow Oklahoman, who happens to now reside in The Netherlands. She’s been a good friend and coach, and I’m proud to offer this guest post from her. – Becky] Recently at a networking event I was talking with two friends and the subject of doing work for free versus paid came…
The sharpest marketing advice I’ve heard came not from some marketing guru but from a small town photographer, one who built a global business from a home base in a small town. Mike Klemme found a niche, filled it,and killed it. And that is how hebuilt a global business. Mike Klemme is a professional photographer…
Some small town business people tell me no one would subscribe to their blog. Some bloggers tell me no one subscribes anymore; RSS readers are dead. To me, that’s all the more reason to blog now. Here are nine reasons to blog even if no one ever subscribes. You’ll improve your writing. You’ll look for…
Glad you dropped in to the rural and small town business blog, established in 2006.
We want you to feel at home, so please take our guided tour.
Meet our authors on the About page.
Have something to say? You can give us a holler on the contact form.
Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.
We partner with campaigns and organizations that we think best benefit rural small businesses.
Copyright © 2006–2026 Becky McCray • Site by Webdancers