There’s not enough parking downtown! Doesn’t every city have that problem? You’re about to learn a new way to get more parking for your Main Street without having to pave, stripe or get a permit. It doesn’t work in every town, but it very well might work in yours. Finding hidden parking There is only…
by Deb Brown At least, the old way of doing them Writing a business plan is an intense project that takes up a lot of your time. You spend weeks and weeks on it, and you’re not even sure everything in it is correct. Your financial projections are just wild guesses. You’re not even open…
By Deb Brown When I was Chamber of Commerce Director in Webster City, Iowa, one of our big events was Junquefest, a three day event where vendors come to town and sell all kinds of junque. We wanted to close the streets and let the vendors park their trailers by their booths. That was…
Getting local businesses to cooperate can be a challenge in any small town. Everyone is busy in their own business, and few have time to dedicate to working with other businesses. Whether it’s a formal project put on by a group like the Chamber of Commerce or an informal get-together, there are big benefits…
Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage: Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely…
Because I’ve been an entrepreneur since junior high school, I’ve been asked to help with all kinds of entrepreneur support over the decades. I’ve taught entrepreneur classes, I’ve been part of day-long entrepreneur events, I’ve taught workshops and I’ve been a mentor in formal and informal ways. And I’ve been thinking lately about what…
Events that showcase your non-retail small business You want people to learn about your business. Events sometimes help with that. You’re just not sure how to create an event for non-retail businesses that people will come to. Who goes to the insurance agency if they don’t need insurance? Who goes to the packing plant unless…
Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is…
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