At the Revitalize WA conference I sat in on a session by Scott Day with Urban Development Services, on Fifty Ideas for Retailers That Cost Less than $50. People are not buying the same way they did three years ago. People are thinking and buying “inexpensive” far more often. Scott recommended a few tactics to…
You have to break out of your existing limit in some dimension in order to grow. One way to look at your business limits is through the Four P’s of Marketing. (A little rusty? Get the refresher course at The Four P’s of Marketing.) Now break them Draw four big circles on a piece of…
How’s your business plan? Have you looked at it lately? Could you find a copy if I asked? Do you even have one? You benefit two ways when you create your own plan: Preparing your plan forces you to actually evaluate your business, and having a real-world plan serves as a guide post and reminder…
Last week, we talked about how to Make the most of being at a conference. Now, let’s talk about what to do when you get home. Aliza Sherman making notes at the first ever 140 Characters Conference in NYC Here is my best piece of advice. Immediately after the event, write down the top five ideas…
[Reader Joel Bennett got really excited over last week’s post on, Is it time to rent office space? That’s because he is a big force behind a co-working space in a small town, called Veel Hoeden. I asked him to share some of what he has learned chasing that dream. -Becky] Guest Post by Joel…
You prepared ahead of time for that big conference. Now you find yourself at the event. What can you do to get more out of it? @AmberCadabra and @ThinkMaya at BlogWorld Expo 2009 Be somebody. Be your friendliest self. Act like you’re in a small town. Say hello to everyone. Talk to your neighbors, whether in…
Free is a pretty compelling price. How can you compete with that? Is it possible to add enough value to be worth more than a competitor that is free? Cheap or FreePhoto by Chris Brogan The recent controversy within the social media community over Chris Brogan’s Blog Topics newsletter provides a pretty good example. I’ve…
The past couple of weeks, we’ve been talking about how to get the money to attend those important conferences. Now, let’s talk about how to make the most of those conferences. Let’s start with preparation before the event. It’s all about planning. You need to know the five W’s of your conference before you ever…
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