A different kind of engine… SEO (Search Engine Optimization) is one of those things you hear about online. If you can just change a few magic things, your site will appear higher in the search results, you’ll get more customers, and retire to Bermuda. Or something like that. The things that work in SEO are…
You’ve experimented with social media. You’ve learned the tools. You know what you’re doing now, and you’re pretty comfortable. How can you take it to the next level? A friend and I talked about this exact question this weekend, and I’m sharing the answer with you. The Secret: Stop talking about you. Listen to them,…
You have to break out of your existing limit in some dimension in order to grow. One way to look at your business limits is through the Four P’s of Marketing. (A little rusty? Get the refresher course at The Four P’s of Marketing.) Now break them Draw four big circles on a piece of…
Matt About Business Weekly Link Roundup Each week, I collect the 10 best posts that I’ve read and share them with you here. These posts focus on either choosing, or using, small business solutions online (or both!). Enjoy! Matt Mansfield If you need a website, consider getting a free consult with Matt: Think Outside the…
My nephew tries out Deb Brown’sGalaxy Tab. (It works with Flash.) A story with two points. In New York City, I asked my nephew to use my iPad to find restaurants. As he clicked through to the restaurant websites, some rendered well on the iPad, some didn’t. One site didn’t come up at all, just…
The Whiting Cafe gets a makeover,thanks to 100 community volunteers.Photo from Kansas Sampler Foundation. Community volunteers can make a big difference for small town businesses. The first one I heard of was the Whiting Cafe Makeover orchestrated by the Kansas Sampler Foundation. One hundred volunteers descended on a tiny 25 year-old cafe for several days of…
How much do you know about your competitor’s website? Do they get more traffic than your site, or less? What keywords are sending them the most traffic? Compete.com can give you the answers. Put in three website addresses. Compete will give you their traffic chart. For websites with enough traffic, it will also give a…
Matt About Business Weekly Link Roundup Each week, I collect the 10 best posts that I’ve read and share them with you here. These posts focus on either choosing, or using, small business solutions online (or both!). Enjoy! Matt Mansfield If you need a website, consider getting a free consult with Matt: Think Outside the Browser…
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