You’ve experimented with social media. You’ve learned the tools. You know what you’re doing now, and you’re pretty comfortable. How can you take it to the next level?
A friend and I talked about this exact question this weekend, and I’m sharing the answer with you.
The Secret: Stop talking about you. Listen to them, and talk about what they want.
Here’s the four step process:
- Define your customer.
- Find out what they want to know. Note: you probably need to ask them, rather than guess. And remember they are interested in themselves.
- Set up the keyword searches and subscriptions that will bring that info to you.
- Plan how you’ll share that info through your all your channels: social media and networks, your paper communications and your paid advertising.
Is there room to share your news, or important information from you? Sure! That fits in with the other stuff. Except now there will actually be customers listening and reading.
- Seasonal business: How to beat the annual “no bookings!” panic - August 8, 2022
- Recession? Practical steps from 3 international peers - August 3, 2022
- Reaching “at risk” kids for local jobs - July 15, 2022
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022