You’ve experimented with social media. You’ve learned the tools. You know what you’re doing now, and you’re pretty comfortable. How can you take it to the next level?
A friend and I talked about this exact question this weekend, and I’m sharing the answer with you.
The Secret: Stop talking about you. Listen to them, and talk about what they want.
Here’s the four step process:
- Define your customer.
- Find out what they want to know. Note: you probably need to ask them, rather than guess. And remember they are interested in themselves.
- Set up the keyword searches and subscriptions that will bring that info to you.
- Plan how you’ll share that info through your all your channels: social media and networks, your paper communications and your paid advertising.
Where do you fit in?
Is there room to share your news, or important information from you? Sure! That fits in with the other stuff. Except now there will actually be customers listening and reading.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
My problem is finding my niche,so I can ask what they want and build a relationship.The relationship must come first.
Excellent advice, I find that a lot of times when people start out on social media networks they use them as broadcast platforms when the discussion and interaction is what really counts!
In 2011, we all have to be looking at taking our work to the next level in Social Media… I think your tips are huge, and I hope it will get me to the next level.