You’ve experimented with social media. You’ve learned the tools. You know what you’re doing now, and you’re pretty comfortable. How can you take it to the next level?
A friend and I talked about this exact question this weekend, and I’m sharing the answer with you.
The Secret: Stop talking about you. Listen to them, and talk about what they want.
Here’s the four step process:
- Define your customer.
- Find out what they want to know. Note: you probably need to ask them, rather than guess. And remember they are interested in themselves.
- Set up the keyword searches and subscriptions that will bring that info to you.
- Plan how you’ll share that info through your all your channels: social media and networks, your paper communications and your paid advertising.
Where do you fit in?
Is there room to share your news, or important information from you? Sure! That fits in with the other stuff. Except now there will actually be customers listening and reading.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
My problem is finding my niche,so I can ask what they want and build a relationship.The relationship must come first.
Excellent advice, I find that a lot of times when people start out on social media networks they use them as broadcast platforms when the discussion and interaction is what really counts!
In 2011, we all have to be looking at taking our work to the next level in Social Media… I think your tips are huge, and I hope it will get me to the next level.