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| A different kind of engine… |
SEO (Search Engine Optimization) is one of those things you hear about online. If you can just change a few magic things, your site will appear higher in the search results, you’ll get more customers, and retire to Bermuda. Or something like that. The things that work in SEO are always changing, and it seems more like a dark art than a clear cut science.
So Sheila Scarborough and Andy Hayes, two tourism smarties, are doing a webinar on the tourism SEO basics. (I’m playing moderator.)
Tuesday, July 26, 2011. 2pm Central time.
What you can expect to learn:
- Keywords: the DNA of SEO
- Google Places: without it, you’re toast in local search
- Steps for updating your site to make it Google friendly
- Tricks that will help your site stand out
- Quality, ethical strategies for getting “backlinks” and maintaining momentum
There are daily steps you can be taking to rank higher. Find out more: Tourism SEO Basics: Gaining Traction and Getting Sales
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Becky
Funny how online things can ‘relate’ even if they would appear on the surface not to.
I’m not in ‘tourism’ but I am into maximizing the efficiency of my simple resources on the web. so this looks like yet another place from which I’ll learn a few things.
Thanks.
Wayne
Looking forward to it!